Soniter He Email & Phone Number

Tulsa, Ok, Us

IP collaboration projects planning for FreeFire

中國 廣東省 廣州

- Campaign Planning & Execution: Created and launched 10 campaigns for game merchandise including Onmyoji and IdentityV; Applied personal understanding of games and consumers as an experienced gamer to practice content marketing, creating attractive narratives, visuals and new character designs for each product to induce buying; Achieved a sales revenue of ¥3,000,000 generated in a single quarter. - Brand Building: Led the establishment of a new game-themed apparel brand, formulating effective brand positioning and customized marketing strategies to appeal to specific subgroups within the target audience; Successfully garnered over 100K followers on Weibo, Xiaohongshu, and TikTok in 6 months. - Social Media Management: Managed the official accounts of the mobile game Onmyoji, achieving a growth of 300K+ followers in 3 months while receiving over 12B+ views and 1.5M+ engagements per month. - Influencer Marketing: Developed an exclusive methodology for influencer selection, assessing influencers based on cooperativeness, engagement data and brand relevance, to maximize communication effectiveness and cost-effectiveness; Maintain relationships with 150+ influencers who are interested in related categories; Exchanged for free promotions on social media platforms for 20+ times, with the best-performing post receiving 3M+ views and 160k+ engagements at no cost.

中國 廣東省 廣州

- Event Planning & Operation: Assisted in the planning and operation of offline marketing events and conferences such as Guangzhou Autoshow 2020, P&G D-Partner Conference, Wang Yibo's Fan Meeting by Head & Shoulders, etc.- Account Management: Assisted in researching and building a client account list and case reports

中國 廣東省 廣州

- Campaign Planning: Assisted the team in developing marketing campaigns for Danone; Hashtag of the campaign received 66M views; Proposed online marketing campaigns for the new brand ambassdor.- Social Media Operation: Drafted social media posts; 60,000 net increase in the number of followers per month; Developed monthly PR reports and collected consumers' feedback

Master’S Degree, Communication And Media Studies

Activities and Societies: Korean Cultural Society | TED×NTU Relevant modules: Digital Marketing Transformation, Brand Marketing, Crisis.

Bachelor’S Degree, Radio, Television, And Digital Communication, Full Tuition Scholarship Awardee | First Class Honours | Dean'S Lister

Activities and Societies: Vice President, Non-local Residents Board, JC Harmony Hall | Promotion Secretary, Chinese Students and Scholars.

High School Diploma, Honor Roll, 93/100

Manitoba, Canada