Xinya Li Email & Phone Number

• Created brand identity across all digital touchpoints for OPOP exhibits as a brand. Launched the campaign at Artexpo New York 2023 and managed $8700 gross sales within 4 days.• Led brainstorming sessions and design sprints to generate and refine ideas that solve user problems and enhance product functionality, achieving a 46% visitor growth increase over 3 months.• Networked to improve new client growth by 21% and successfully secured coverage of OPOP on Forbes.

New York, Ny, Us

• Delivered 2 Pylons dApps built with Cosmos SDK from scratch: Pylons Wallet & Easel (NFT minter) over a 1-year period, bringing in over $3.5M investment and over 10k early installs.• Defined and executed a full design lifecycle process and interaction design between apps.• Directed visual system application to all Pylons’ sectors including UI, rebranding and marketing.

• The positive campaign brand experience had helped John Choe collect a total of $179,692 matching funds.• Led the team to create Choe’s personal brand identity system, and applied it widely to prints, UI and products.• Conducted market research and synthesized insights to brand strategy.

New York, New York, Us

• Designed marketing graphic animations.• Developed landing pages for upcoming events or marketing campaigns. • Created the first iconography system of the department.