Fellow
CurrentCustomer Churn DetectorTo avoid revenue loss from customer churning in a telecom company, built a Customer Churn Detector based on binary classification models, and developed an Insight Engine for Marketing Team to generate sale strategies. Collected and preprocessed data, conducted EDA and feature engineering, used SMOTE to handle the imbalanced dataset, built multiple classification models including Logistic Regression, Decision Tree, Random Forest, SVC, XGBoost, Gradient Boost.Achieved a Recall score of 0.88 with Logistic Regression model, 3 times more effective than before to locate churning customers. Achieved a roc_auc score of 0.78 with Random Forest model, used SHAP to identify key factors, provided insights for marketing strategies.