Xinyi Yang Email and Phone Number

Designed and executed branding strategies for MoRedii, a startup cross-culture marketing agency; developed company’s social media plans from scratch; managed MoRedii’s social media accounts and created online content to maintain relationships with key audiences; learned to integrate content on multiple platforms and build brands with the right positioning; designed Facebook cover photos and banners;Developed marketing strategies for Miss America to increase presence in China; proposed business plans for brands to cooperate with Miss America; organized a culinary promotion event; created proposals and promotion plans for Asian World Film Festival; learned to adjust strategies based on needs of target audiences

Developed communication strategies and researched for three key clients including Joie, Capri Sun and Mars Petcare; created marketing plans for Capri Sun to improve brand awareness in China; learned to coordinate needs of different stakeholders and to design branding strategies and conduct market research in various fields;Implemented a Women’s Day promotion campaign for Joie and gained 1,000 responses and 10,000 views on Weibo

Wrote 4 in-depth reports on controversial issues such as the two-child policy and gained over 1,000 views;Wrote 20 reports on important events to engage online readers; interviewed over 100 citizens to research sentiment

Managed social media accounts for Audemars Piguet; composed over 40 Weibos and each gained over 3,000 page views, one reached 30,000 views and 7,000 likes by accurately connecting the brand with emotions of a KOL’s fans, the account’s maximum response;Created, executed and managed #AP Women# marketing campaign, promoted brand values to resonate with customers, built a caring image to enhance brand recognition; composed 6 Wechat articles and each gained over 1,200 page views; analyzed 30 brand social media accounts for market dynamics and competitor reports; learned to plan social media content and create content to engage audiences based on brand essence and positioning; Developed strategies and implemented brand promotion campaigns for FILA and Canon; composed an article on FILA’s ambassador with over 10,000 page views; designed a sample html5; drafted 20 Weibos for key opinion leaders

Researched and analyzed popular sentiment on social media; composed daily reports; managed official media account

Published 5 character reports for graduates and 3 character reports for foreign students with two as cover articles