Xinyu Cao Email & Phone Number

Beijing City, China

中国 北京

1. Orchestrated integrated promotion campaigns for key clients like P&G, Unilever, Ecovacs, Puppy Tech, with JD 4A-Module and business analysis tools involved. Actively support brands' concept and media strategy. 2. Drove a 56% RTB budget growth for household appliance merchants and a 3 times increase of market penetration within 6 months through mentoring programs and effective communications. 3. Successfully launched 28 joint promotion campaigns on multi-platforms, including JD.com, Tencent Social Ads, Toutiao, and Baidu DSP. All digital platforms/devices and social media meet the needs of the customers.4. Delivered and executed 6.18 /11.11 promotion campaigns with daily spent from ￥50.000 to ￥100.000, thereby contributing to the overall marketing and business objectives.

中国 北京市区

1. Successfully built a brand new business module and a CPS media buyer team which contains 1 business developer, 2 media buyer, and 2 content manager. Developed and collaborated with partners like OasisAds, Adexchange, EffectMobi, etc. The whole team created profits more than $200,000 within 6 months. 2. Weekly and seasonal plan making for e-commerce key clients, including VIPme, Nonda, Soufeel, etc. Responsible for Facebook campaigns analysis, ads optimization and creative designs as well. Average daily budget spent on was more than $5000. Ensure core performance, engagement and brand awareness of the campaigns on Facebook, Instagram, and Pinterest. 3. Grew client’s Facebook Page likes from 0 to 270,000 (1/3 organic growth) with a 5% engagement rate in 4 months by building a strong cross-marketing network, running page likes campaigns at a minimal cost, and distributing engaging content. Resulted in 30% of the sales being directly attributed to social media.

Beijing City, China

Provide technical support to cable broadcasting network construction. Monitor and ensure internet construction quality and write final reports.

硕士, Communication And International Marketing, Merit

学士, 广播电视工程