Xinyu Chen Email & Phone Number

Tempe, Az, Us

• Product Launch: Collaborated with 8+ cross-functional teams to support launching new GoDaddy Payments Ecommerce products; helped capture, prioritize, and document data analytic requirements and drive measurable results• Data Wrangling: used SQL in Hadoop/Redshift environment to perform data wrangling, cleaning, validation, and enablement; implemented ETL process to design table schema and build centralized & aggregated fundamental transaction datasets • Analytical Dashboards: Used Tableau/Looker to automate enterprise-level product MBR scorecard and build multiple self-serve reports; enabled 10+ Product Managers track trending of product key metrics and access the product performance quickly, greatly increasing efficiency by 30%• Business Insights: Conducted Conversion Funnel Analysis, Cohort Analysis, and A/B Testing to better understand customer behavior (onboarding, payments) and optimize Ecommerce products, provided actionable business insights to reduce customer friction points and explore marketing opportunities in order to increase revenue

Tempe, Az, Us

• Modeling: Applied Apriori algorithm and Principal Component Analysis (PCA) to study common product mixes for customer segmentation and provided product bundling recommendations in SQL and Python• Insights from Visualization: Built Tableau visualization tools to estimate campaign market size and highlight insights; helped find business scope cross-selling/up-selling opportunities and improved customer experience

Redlands, Ca, Us

1. Conducted K-means clustering and correlational algorithms in Python based on metrics such as working population, house prices, and GDP to evaluate factors affecting house prices in Kunming City 2. Performed spatial analyses and created compelling heatmap visualizations of demographic and geographic data using ArcGIS to understand local community patterns 3. Applied GIS to help determine optimal site selection of real estate investment for China Vanke

Beijing, Beijing, Cn

1. Forecasted volume of bike demand to provide guidance for implementing operational strategies2. Programmed 20+ Shell and SQL scripts to build multi-dimensional tracking reports of manual bike interventions; automated report generation to improve efficiency by 20%3. Monitored and verified efficiency of city bike operations to help find five performance shortages using JMP modeling tools; generated data visualization and dashboards via Tableau

Wuhan, Hubei, Cn

BDS-based Mobile Data Acquisition and Management System for a Self-balanced Scooter - Selected by National Undergraduate Training Program for Innovation and Entrepreneurship (top 1% of college)1. Developed a client program to simulate tests in C#; investigated different coordinate patterns in message type2. Collaboratively implemented real-time observation data retrieval and decoding of Beidou satellite data3. Published one paper on different coordinate patterns; presented at the 9th China Satellite Navigation Conference (May 2018)

Wuhan, Hubei, Cn

Geomatics Integrated Management System using Location Based Service 1. Cooperatively conducted module design and tested the Geomatics Integrated Management System for both the mobile client and the server side2. Used C++ to visualize users’ statuses and locations on the server to effectively manage field surveying3. Awarded 3rd prize in “Internet+ Innovation and Entrepreneurship Contest” for College Students

Master, Mism

Bachelor Of Engineering, Geomatics Engineering

Research Internship, Civil Engineering