• Selected/ researched on media vehicle to provide recommendations for the clients• Created media plan for the campaign “ Party to Impress” for Pernod Richard, utilizing the idea of embedding ads inVlog, the campaign successfully launched in Red, WeChat , and other media outlets, achieved the highest CTR of 4%• Communicated/negotiated sponsor deals with online and digital vendors such as Tencent and Red• Utilized Excel and PowerPoint to conduct weekly report and media budget for the campaigns, updated the effectivenessof the campaign to the clients

• Successfully created and executed advertising campaign for Ctrip, including introducing HOSHINOYA Tokyo andmaking useful travel tips for customers• Designed entertaining and persuasive messaging in the ad campaign for Goobern and RYUKAKUSAN to help thementer the Chinese market• Analyzed media trends in China through utilizing market research and social media in order to introduce maternity carechannels in Japan to the Chinese Market

• Successfully edited and helped publish the book On Dragon by writing an evaluation report for publication andresearching Chinese traditional civilizations• Efficiently prepared and organized teams in Jiang Yuequan’ s book signing event at the Shanghai Book Fair, and all books were successfully sold out