Xinyue Cheng Email & Phone Number

Mountain View, California

- Led the design implementation of the first Gen-AI integrated feature for the Lark app, enabling seamless access to diet tracking and data-driven nutrition coaching.- Spearheaded a comprehensive redesign of the Lark patient enrollment experience, delivering a modern, user-friendly web interface. Facilitated seamless Single Sign-On (SSO) integration, contributing to a 0.84 conversion rate and a $2.8 million revenue increase from existing partners.- Teamed up with engineering to… Show more - Led the design implementation of the first Gen-AI integrated feature for the Lark app, enabling seamless access to diet tracking and data-driven nutrition coaching.- Spearheaded a comprehensive redesign of the Lark patient enrollment experience, delivering a modern, user-friendly web interface. Facilitated seamless Single Sign-On (SSO) integration, contributing to a 0.84 conversion rate and a $2.8 million revenue increase from existing partners.- Teamed up with engineering to establish the Lark web design library, defining guidelines for web design and front-end development across 12 categories, enhancing consistency and collaboration between design and development teams.- Conceptualized and executed the full-scale design of Lark's patient enrollment experience, incorporating branding, marketing, and UX/UI design, expanding connectivity channels for partners and streamlining new patient onboarding.- Implemented major UI and interaction design updates for the Lark app, introducing a bottom navigation system, optimizing data collection permissions, and modernizing the sign-in experience, resulting in a notable boost in user engagement. Show less

Green Bay, Wisconsin Area

- Designed a retail website prioritizing sales retention, utilizing in-depth market research, competitive analysis, and precise user interaction design.- Crafted an interactive AR experience to enhance product promotion at a leading chocolate manufacturing company, significantly boosting merchandise marketing influence.- Formulated a compelling design package for a nonprofit campaign, creatively communicating the organization's mission and objectives through an engaging visual… Show more - Designed a retail website prioritizing sales retention, utilizing in-depth market research, competitive analysis, and precise user interaction design.- Crafted an interactive AR experience to enhance product promotion at a leading chocolate manufacturing company, significantly boosting merchandise marketing influence.- Formulated a compelling design package for a nonprofit campaign, creatively communicating the organization's mission and objectives through an engaging visual narrative. Show less

Ann Arbor

-Managed a 4-student team and led a Contextual Inquiry process to help SPARK identify how to better meet the entrepreneurial needs of area startups and small businesses.- Presented strategy recommendations to senior leadership for expanding SPARK’s constituent base and improve marketing practices for local events and resources.

Hefei, Anhui, China

- Enhanced interaction and interface of iFLYTEK Voice Input app, elevating the experience for 100 million active users.- Revamped internal project management app, reducing collaboration time between teams by 27%.

Master'S Degree, Hci, 3.944

Activities and Societies: Team Leader of CHI Student Design Competition project.

Bachelor'S Degree, Radio And Television Journalism, 3.8

Activities and Societies: · Head of Sichuan International Studies University's Online Radio Station · Campus International News Anchor ·.