Xinyu (Yvonne) Gu Email & Phone Number

Shanghai, China

中国 上海市

Shanghai, China

• MKT & CRM Events:o Have been responsible for 250+ events, incl. in-store events, outside venue trunk shows/premium events, pop-up stores, co-brand activities, shopping mall collaborations, special events.
• CRM analysis:o Deliver regular & ad-hoc reports to management and call lists with stores.o Set CRM KPI & tailor-made local strategy in recruiting the new & retaining the existing.o Manage agency on data cleansing, MKT.
• SCRM#Systems/Apps:o Be the regional owner of and operate all CRM systems(salesforce/Merlin/CEGID) & Apps.o Launch and roll out clientelling apps to all stores.(LOEWE app@2019 & WeCom@2020)o Work closely with HQ, group.
• Otherso In charge of monthly accrual and PO.o Craft Prize project leader (seek cooperation with galleries/museums, source & invite talented craftsmen for enrollments.)

Shanghai City, China

- Support all MKT & PR events;- Assist MKT manager on regular reports;- Assisted PR in sample management and monthly clipping.- Support other tasks assigned by the team.

Shanghai City, China

• (VM/Store design agency; served clients: Jewelry, Menswear, Sports apparel, Shopping malls, etc.)
• Be bridge among the clients, vendors, partners and internal design team; manage media relations;
• Assist creative director in proposals and follow through projects from beginning to end.
• In charge of AR&AP/budget control/ contracts; manage company website and admin work.*Company Business Scope: visual merchandising consulting, window design and installation, store design, POS design, furniture design &.

Shanghai City, China

• – sitc.com / a leading shipping logistics company in intra-Asia area.
• HR system & Staff activities; Recruitment & Training (2nd year)

Shanghai City, China

• shanghaicentre.com/ commercial property
• Assist in training courses, workshops and internal activities.*Company Scope: comprehensive building complex encompasses premium serviced apartments, office space, a three-level retail plaza(luxury department stores).

Master'S Degree, Msc In Luxury Management & Marketing

Em lyon Business School, Lyon, France Master – EMLYON Business School (Lyon) • Exchange study: London College of Fashion (London) •.

Exchange Semester, Luxury In Asia

· Luxury Retail and Service operations · Luxury Brand Management · Luxury Consumer Behaviour

Exchange Semester, Fashion

· Theoretical and Contemporary Fashion Studies · Start Your Own Fashion Label · Innovation in Fashion Product Development · Visual.

Bachelor Of Management, Human Resources Management

Activities and Societies: 2009.10 - 2010.6 - a trainee & then a volunteer organiser for business courses aimed at entrepreneurship held by.