Xinyu (Yvonne) Gu Email & Phone Number

Shanghai, China

中国 上海市

Shanghai, China

• MKT & CRM Events:o Have been responsible for 250+ events, incl. in-store events, outside venue trunk shows/premium events, pop-up stores, co-brand activities, shopping mall collaborations, special events (celebrity/media), digital projects(WeChat/Tmall mini programs). Assist line manager with overall year plan for events. Finalize details and execute it independently. o In charge of initiatives for VVIC, and KOC collaboration projects; Fashion show VIC selection/travel management;o Deliver regular/ad-hoc event reports. Track results & share post mortem file with HQ to optimize future campaigns.CRM+Retail MKT• CRM analysis:o Deliver regular & ad-hoc reports to management and call lists with stores.o Set CRM KPI & tailor-made local strategy in recruiting the new & retaining the existing.o Manage agency on data cleansing, MKT search/reports.etc.• SCRM#Systems/Apps:o Be the regional owner of and operate all CRM systems(salesforce/Merlin/CEGID) & Apps.o Launch and roll out clientelling apps to all stores.(LOEWE app@2019 & WeCom@2020)o Work closely with HQ, group digital team/IT team, retail team & stores on function development, training, reporting, KPI and usage tracking.o Contribute to the development of data mapping & journey logic/content, client profile and initiatives.#Communication:o Assist in plan and organize digital campaigns/mini programson WeChat/Tmall, including managing budget & timeline, coordinating with HQ/all regional supporting Dept./agencies on operation and co-branding special packaging project.o Develop SMS/MMS base on campaigns.o Advertising: formulate detailed plan for OOH/in-mall advertising at all shopping malls. Working with content team & agencies to prepare visuals & local production(if needed) and be independently direct communication with landlords.• Otherso In charge of monthly accrual and PO.o Craft Prize project leader (seek cooperation with galleries/museums, source & invite talented craftsmen for enrollments.)

Shanghai City, China

- Support all MKT & PR events;- Assist MKT manager on regular reports;- Assisted PR in sample management and monthly clipping.- Support other tasks assigned by the team.

Shanghai City, China

(VM/Store design agency; served clients: Jewelry, Menswear, Sports apparel, Shopping malls, etc.) • Be bridge among the clients, vendors, partners and internal design team; manage media relations;• Assist creative director in proposals and follow through projects from beginning to end. • In charge of AR&AP/budget control/ contracts; manage company website and admin work.*Company Business Scope: visual merchandising consulting, window design and installation, store design, POS design, furniture design & production, brand strategy consulting, etc.*Creative Designer: John Abbate, who used to work for Ralph Lauren and Dunill for over 20 years, is professional at retail design & visual merchandising.

Shanghai City, China

– sitc.com / a leading shipping logistics company in intra-Asia area.• HR system & Staff activities; Recruitment & Training (2nd year)

Shanghai City, China

- shanghaicentre.com/ commercial property• Assist in training courses, workshops and internal activities.*Company Scope: comprehensive building complex encompasses premium serviced apartments, office space, a three-level retail plaza(luxury department stores), exhibition Atrium, theatre and a platinum five-star hotel(Portman Ritz-Carlton).

Master'S Degree, Msc In Luxury Management & Marketing

Em lyon Business School, Lyon, France Master – EMLYON Business School (Lyon) • Exchange study: London College of Fashion (London) •.

Exchange Semester, Luxury In Asia

· Luxury Retail and Service operations · Luxury Brand Management · Luxury Consumer Behaviour

Exchange Semester, Fashion

· Theoretical and Contemporary Fashion Studies · Start Your Own Fashion Label · Innovation in Fashion Product Development · Visual.

Bachelor Of Management, Human Resources Management

Activities and Societies: 2009.10 - 2010.6 - a trainee & then a volunteer organiser for business courses aimed at entrepreneurship held.