Web Developer
CurrentWeb Development & Support- Developed and maintained company website using Jekyll with Liquid syntax, PHP, JavaScript, Bootstrap, SCSS and HTML.- Added Dart support for product micro-service.- Improved website accessibility by making changes to the website based on WCAG (Web Content Accessibility Guidelines) standards and leveraging Mac VoiceOver (VO) - Implemented A/B testing for marketing campaign components on website- Fixed Google indexing issues to improve search engine visibility. - Added Baidu (China’s biggest search engine) verification, optimized redirection settings, and pushed the website to Baidu for enhanced reach in the Chinese market. - Built the Chinese version of our PDF-to-HTML converter to cater for the Chinese market - Automated email campaign flow in Salesforce- Triaged incoming support issuesMarketing- Analyzed data using Matomo and Metabase, created and ran marketing experiments and campaigns accordingly- Pulled out product jobs and wrote up messaging house- Interviewed customers for customer insights- Brainstormed ideas and ran experiments to open the Chinese market - Ran company’s account on Chinese IT forums and video platforms, producing IT content in Chinese- Implemented MTM campaign… and more as my journey continues at IDRSolutions!