Marketing Communications Manager
CurrentDevelop comprehensive marketing plans targeting specific audiences across variouschannels and segments.Oversee the execution of marketing campaigns, collaborating with internal teams andexternal agencies.Analyze consumer insights, market trends, and best practices to inform strategies andidentify opportunities for innovation.Create and maintain analytics reporting for campaign performance evaluation, utilizingtools such as Google Analytics, Meta Analytics, or Hootsuite platforms.Present creative ideas and deliverables to internal and external stakeholders, showcasinginnovative approaches to marketing initiatives.Assess the effectiveness of marketing initiatives and optimize as needed, continuouslystriving for improvement and innovation.Utilize customer and market insights to enhance outreach strategies and lead generation,driving online and offline engagement.Manage social media platforms, including content creation, scheduling, and communityengagement, to foster brand awareness and customer engagement.Coordinate with content and video creators to develop compelling visual and writtencontent that aligns with brand messaging and marketing objectives.Run meta and Google ads campaigns, optimizing targeting and ad creatives to maximizeROI and drive traffic to relevant landing pages.Utilize Wix and other website management tools to improve web pages, ensuring optimaluser experience and conversion rate optimization.Implement email marketing campaigns using Mailchimp or similar platforms, leveragingsegmented lists and personalized content to nurture leads and drive conversions.Utilize AI tools and platforms for marketing automation, lead generation, and dataanalysis, staying at the forefront of technology trends to drive marketing innovation.Collaborate with the sales team to develop strategies for lead conversion and online salesgrowth, leveraging marketing insights and data-driven approaches.
