Director, Global Partnerships Asia
Asia
I have a proven track record of envisioning, formulating, and implementing highly effective marketing and sponsorship activation plans, ensuring the delivery of sponsorship assets to achieve specific business goals and enhance competitive advantage. By presenting compelling opportunities and engaging prospects, I have successfully secured over $10M in sponsorships. Notably, for the 2017 ICC tournament, I generated approximately $1M through upselling and expedited a return on investment exceeding 80%. Additionally, I acquired sponsorships for the 2019 International Champions Cup valued at more than $5M. I conduct critical analysis to pinpoint areas for improvement, striving to meet and exceed sales quotas consistently. Furthermore, my commitment to providing exceptional onboarding experiences has resulted in retaining and renewing four clients annually, further solidifying long-term relationships and business growth.