Xizi Tong Email & Phone Number

Beijing, China

Crimson Education is the foremost provider of college admissions consulting for leading universities in the US and UK, catering to students worldwide.• Organizing and executing 5+ global competitions annually• Sourcing and developing new global partnerships with schools and business parties and maintaining relationships with current revenue-generating partners• Exploring innovative partnership opportunities with influencers, NGOs, and student-running organizations• Sustainingly communicating and supporting local markets with global campaigns and partnership relationships

Beijing, China

• Responsible for the overall brand building, marketing activities, and channel expansion of Crimson Education in China, leveraging resources from HQ and local office.• Coordinated marketing and service teams across 25+ Crimson offices including Asia, North America, the UK, and other countries across time zones.

Beijing, China

• Combined with market research and users’ feedback, design and operate the product- a workshop instructed by a top 30 university professor and teaching assistant. The output is an essay or a project and recommendation letters for outstanding students.• Responsible for the whole product cycle, including course design, market acquisition, sales support, service optimization, and quality control, leveraging with departments of marketing, sales, instructor operation, and customer service.• Increased the full class rate by 120% within 6 months, and increase the number of courses and monthly students by 180% over the same period last year

Beijing City, China

• Key indicators are potential student leads and paying customers' growth.• Marketing Campaign: Orchestrated avg. 7 online engagement events per month leveraging limited budget and resources to promote in our target audience, generated 2k+ target audience/month on average, leading to 480k RMB sales.• Influencer Marketing: Actively connected with KOLs to organize or promote events and products, assorted and worked with 350+ media by content differentiation, accumulated 330k exposure in past 6 months. Platform: WeChat, Weibo, Bilibili, and Zhihu. • Developed 54 new student groups and 13 social media accounts to promote and organize sales-oriented campaigns, generated potential leads by 21% in the past 4 months.• Promoted after the first 4 months joining ViaX to lead and reconstruct a marketing operation team, activated and generated about 450 effective leads/month, the increased conversion rate from 2.5% to 10.41% by training team members to manage WeChat groups with operational content.

Beijing City, China

• Responsible for online and offline marketing campaigns and leveraged partners' budgets and resources to promote our target audience.• US Market Development: developed and worked with more than 50 universities to drive sales-oriented offline marketing campaigns and operations, generating about 3k effective leads/year.• Content Marketing: Led content curation for the official Touchdown WeChat platform to produce high-quality material and interactive communication and generated more than 20% effective leads in 6 months.• Established New Office in Columbus, Ohio, and took the Midwest market by well-researched product differentiation and well-executed marketing segmentation, increased by 230% potential student leads from universities in OH and the neighboring states.

Beijing City, China

• Conducted planning and execution of all campus events and sales-oriented marketing campaigns across China • User Marketing including attracting, retenting, and activating users• Content Marketing targeting college students & young professionals across China• Managed social media platforms to enhance overall brand image• Collected, organized, and analyzed all marketing and events budget

Greater Minneapolis-St. Paul Area

• Communicated with district merchants for data collection and represented the data in maps and graphs so as to generate insights into the district’s development.• Created district maps based on the data acquired from the research on the district’s current residential buildings, stores, and transportation.• Produced 20 more maps that would be used to provide input for the district’s 2018-2022 five-year plan. The deliverables from the project would provide information to the local government to study the district’s development status and future development plan.

Dalian, Liaoning, China

• Participated in client meetings and briefings so as to understand clients’ needs. Collected project-related information and set targets for the project. Research the standards and regulations of each region where the project is entrusted. Develop a project delivery plan based on the available data and background information.• Assisted the urban designer with design plans and rendering by using Photoshop and other design software.• Participated in company meetings to understand the development trend as well as the laws and regulations governing urban planning both at home and abroad.• Involved in four urban planning projects, including two district planning enhancement projects for two districts of Dalian, one campus renovation project, and one new industrial park construction project in Yunnan Province.

Bachelor Of Science - Bs, Urban Studies/Affairs, 3.60/4.0

Activities and Societies: Chinese Student and Scholar Association | Minnesota Urban Studies Students AssociationMinor in Management

Bachelor Of Science - Bs, City/Urban, Community And Regional Planning