Xavier Murillo Email & Phone Number

New York, Ny, Us

New York, New York, Us

Created and executed innovative photoshoot set designs for domestic and international jewel events (WBC, Mexico City, London, All-Star) and developed content strategy to tell player stories on and off the field.Pitched and executed the first ever LATIN VERZUZ that yielded 587K+ Views, 204M+ Impressions across all social platforms during 2022 All-Star Week.Provided a cultural lens on all things sports from fashion, music, art to better inform our teams on what is trending and current in hiphop/latin culture.Creative direction on the 2023 Home Run Derby Chain design and content capture that received over 11M+ impressions and a reach of 10M+.Increased social Impressions by 29% YOY, Reach 21% YOY, Likes 29% YOY during 2022 All-Star Week.Created the first ever HBCU Championship Trophy and MVP Award for Ken Griffey Jr.Pitched and lead the fashion influencer initiative for World Baseball Classic 2023, executing photoshoots to drive traffic to ecommerce platforms for multiple country jersey sales. Accepted the ALL-MLB TEAM Award by the COO for leading the innovative marketing creative during the 2022 lockout.

New York, New York, Us

• Annually designing the Home Run Derby Chain and executing production with the manufacturer.• Art directed and designed all MLB Youtube Original Shows.• Designed and developed all celebrity & influencer creative identity programs.• Work with leadership and the design team to develop concepts, brand style guides, innovative design systems, and present ideas to team partners.• Provide art direction and music/artist suggestions for all brand commercials.• Develop original breakthrough ideas for a variety of touch-points across print, packaging, OOH, events & experiential, digital, social media, and motion.• Effectively create and develop style guides for Las Mayores & MLB social platforms.• Managed a team of 12 designers and provided tools to enable them to do their best work.

New York, New York, Us

• Lead a creative team of 6 designers and 2 motion graphic designers on multiple projects for jewel events, merchandise programs, and event activations.• Art directed all-star and postseason creative for all social platforms.• Sourced and hired international illustrators for multiple projects.• Developed multiple graphic packages for TV broadcasts, including the "Whole Squad Ready" initiative with "MIGOS" for the 2018 Postseason campaign.• Designed custom merch kits for celebrity/influencer gifting programs.

New York, Us

• Responsible for day-to-day client account managers and executives.• Supervised the workflow of the creative team, including designers production artists, and writers on the development of project schedules and expectations (led a junior to senior-level team of designers.)• Responsible for the co-development and execution of creative concepts for work in many areas, including sports, fashion, culture, entertainment, civic, education, online retail, and hospitality. Managed multiple, concurrent projects in different stages.• Schedule and coordinate meetings, appointments, and project management for specific projects.• Managed financial transactions and record-keeping with strict attention to detail using Freshbooks.