Dmitry Vdovin Email & Phone Number

Пафос, Кипр

Some cases:• More than 1,000,000 orders were achieved by Ozon thanks to the performance marketing campaign run by Scalehub• Scalehub has provided more than $10,000,000 revenue to Domeo apartment renovation companyWant to see more awesome cases created by our agency? Visit our website to contact us!Scalehub uses a comprehensive mix of marketing tools to achieve the main goal and grow your business with a positive return on advertising investment (ROI): marketing strategy, analytics, performance marketing, branding, video production.Integrated advertising campaigns, our proprietary automated optimization system, and creative expertise are the key to scaling performance marketing. We will commit to your KPIs and grow your business within their framework.

Москва, Россия

Consulting startups on marketing strategy, user acquisition, building marketing teams, product marketing, mobile platforms, international marketing launches.

At Mail.ru Group (MRG) I was responsible for the whole range of marketing activities of Youla and reported to the CEO of project and the President of MGR. I planned and implemented offline and online marketing budgets, developed TV campaigns of Youla, aggressively used performance marketing (desktop and mobile) to achieve KPIs. I was challenged to fight Avito on the market where they had been dominating for 8 years. They aggressively used TV advertising and ruined all other classifieds. My aims were to launch Youla, gain market share, grow faster than Avito and maximize DAU.• Created marketing department from the scratch • Raised Youla DAU (Daily Active Users) from almost zero up to 4,5 million users in a year and a half • Acquired more users of Youla mobile app than its main competitor (kept the app higher in App Store and Google Play ratings)• 8 successful TV campaigns was launched• Youla is top 5 best Russian app on iOS in 2017 and on Android in 2016 • 2 million rubles daily revenue 1 month after launch of first monetization mechanic• News on Youla successes greatly contributed in to twofold growth of MRG total capitalization (from $17 to $33 per share)

Москва, Россия

OneTwoTrip is the leading online travel agency in Russia. I managed marketing team responsible for mobile platforms growth and reported to COO. The team was responsible for User Acquisition, Retention marketing, ASO, Product marketing, Loyalty Program. I planed and implemented mobile marketing budget, set task and KPIs for the team and external contractors. Launched new business verticals: Hotels, Railway tickets. • Increased number of air tickes sold by 72% in 9 months • Improved share of mobile orders by 11% p.p.

Moscow

Delivery Club was a part of Rocket Internet. DC is the leading Russian food delivery service. It processes more than 1M orders monthly.At Delivery Club, I managed the mobile marketing team responsible for a whole range of tools including User Acquisition, AppStore and Google Play Optimization, Affiliate Marketing and PR. I was responsible for planning the marketing budget, setting tasks and KPIs for the team, and controlling their implementation. Developed relationships with key traffic suppliers such as Yandex, Mail.ru, myTraget, etc. Integrated and improved tracking tools. • Increased cost efficiency of mobile media buying by 45% in first two weeks• Doubled number of mobile new customers in two months• Increased number of orders on mobile platforms by 93% in 10 months• Improved share of mobile orders up to 70%

Mosocw

Managed the User Acquisition team responsible for the Russian market. Worked with the whole product range of the company on all platforms including web, mobile, social networks (VK, OK, MM). Made market and product analysis, searched for the best titles and strategies of games promotion in Russia. Planned and implemented UA budgets in order to gain the best ROI.• More than 11M users acquired on OK social network• Love & Dragons HD (iPad) #1 Top Overall Russia • Tank Domination HD (iPad) #1 Top Overall Russia and more than 2 weeks in Top 10

Moscow

Developed and executed the marketing strategy of the cross-platform MMORPG Dragon Eternity on Russian, CIS, US and European markets. The marketing strategy covered all activities including PR, Community management, Cross-promotion, Viral marketing, Events, User Acquisition, SEO. Managed implementation of the marketing strategy by other divisions of the marketing department in headquarters (Moscow) and in rep office (San Francisco). Searched for the best traffic sources, planned and optimized User Acquisition for the game. Worked with more than 100 international traffic suppliers. Developed relationship with publishers and ad networks from Russia, USA, Canada, Israel and Europe. I joined Game Insight marketing team when the Dragon Eternity was in fact a startup and managed marketing efforts in such a way that the game became one of the leading titles.• Monthly gross increased 10 times in 2 years• More than 10M users acquired on web, iOS, Android and social platforms (FB, VK)• The game is #14 in Top 20 grossing video games in Russia with $10M yearly gross• Dragon Eternity HD (iPad):# 1 Free Overall Russia# 4 Free Overall USA

i-Media is one of the leading SEM agencies in Russia (top 5). I joined the agency team to develop a new direction of its operations – display/media advertising. As a media manager, I developed complex online advertising strategies including SEM tools, display advertising, SMM. I was responsible for media planning & media buying and optimization of advertising campaigns. I also developed presentations and made reports to management and clients.