Product Experience Management

Broadening of area of responsibility (see below) to embrace: the origination and implementation of all online marketing and communication measures, or guidance of the implementation thereof // Involvement in drawing up the company’s communications strategy as well as in drafting and specifying such measures // Origination, planning and implementation of SEM and SEO strategies // Introduction of cost-control mechanisms: writing of reports, analysis of measures and resultant formulation of… Show more Broadening of area of responsibility (see below) to embrace: the origination and implementation of all online marketing and communication measures, or guidance of the implementation thereof // Involvement in drawing up the company’s communications strategy as well as in drafting and specifying such measures // Origination, planning and implementation of SEM and SEO strategies // Introduction of cost-control mechanisms: writing of reports, analysis of measures and resultant formulation of recommendations for action // Market study and competitor analysis. Show less

Conceptual formulation of all market or product-related online marketing and communication measures (domestic and international websites, online product catalogues/configurator, newsletters, social media, adwords, banner advertisements, affiliates) // Coordination, organisation and monitoring of content-critical processes // Coordination of the development of technical solutions // Supervision and training of users of online platforms and CMS // Guidance, monitoring and scrutiny of outside… Show more Conceptual formulation of all market or product-related online marketing and communication measures (domestic and international websites, online product catalogues/configurator, newsletters, social media, adwords, banner advertisements, affiliates) // Coordination, organisation and monitoring of content-critical processes // Coordination of the development of technical solutions // Supervision and training of users of online platforms and CMS // Guidance, monitoring and scrutiny of outside service providers. Show less

Origination and production of all printed publications (brochures, catalogues, books) // On-going monitoring and maintenance of their content from a market and a product-range angle // Supervision of all the attendant communication resources.

Authoring of brochures, leaflets, presentations and press releases // Implementation of market-launch measures // Running of mailing campaigns // Fitting-out and design of the company fair stand // Organisation and running of trade-fairs // Supervision of the preparation of relationship-nurturing measures (events involving architects, fabricators etc.) by our Marketing division.