Xristopher Bland Email & Phone Number

Guelph, On

Colleagues and clients often tell me I’m one of the easiest writers to work with in that I’m a true team player who doesn’t take content suggestions/tweaks personally, adapts easily to changing needs and objectives, multitasks as a matter of course, and dependably delivers well-written, well-researched content to deadline. I’m grateful to have built myself this reputation and consider this to be my distinguishing asset.At ProSites | LifeLearn, I regularly create a wide range of content,… Show more Colleagues and clients often tell me I’m one of the easiest writers to work with in that I’m a true team player who doesn’t take content suggestions/tweaks personally, adapts easily to changing needs and objectives, multitasks as a matter of course, and dependably delivers well-written, well-researched content to deadline. I’m grateful to have built myself this reputation and consider this to be my distinguishing asset.At ProSites | LifeLearn, I regularly create a wide range of content, including:• Webinar scripts for RACE-approved CE• Trade publication articles for the CVMA, NAVC, AAIC, VGP, and other veterinary medical organizations• Data analysis and state of industry marketing reports • Direct marketing emails for LifeLearn and partner companies• Blogs• Google ads, landing pages, and social posts• Product pages and other website content• Press releases for ProSites | LifeLearn and partner companies• Scripts and storyboards for sales and engagement videos• Sales and CSS scripts• Corporate communications• Procedural manuals and user documentation• Product sheets, flyers, emails, ad copy, and other assets for conferences, including WVC, VMX, VGP, VET, NYS Veterinary Conference, AVMA Virtual Convention, and Fetch dvm360.I also provide regular editing and proofreading support.Select Achievements:• Began writing about the trend toward business advisory in the accounting space almost one year before firms more actively began seeking information to evolve their roles as business advisors and expand revenue beyond tax season.• 22 MQLs, six ops, and all six ops closed for a website strategy review email written in February 2024.• Wrote the most-viewed blog on the accounting humor site thebusyseason.com, with 2,151 views in less than 24 hours and an average time on page of almost 2 ½ minutes. Show less

Rockwood, Ont.

As a freelancer, I’ve written for a wide range of industries and businesses, including insurance agencies, nutraceutical companies, non-profit health support organizations, clothing retailers, and cookware distributors. I’ve also created value propositions as foundational marketing documents for manufacturers and housing developers, including Guelph Twines, Answer Precision Technologies, and Desired Living, the life lease community living environment for people with special needs.As a… Show more As a freelancer, I’ve written for a wide range of industries and businesses, including insurance agencies, nutraceutical companies, non-profit health support organizations, clothing retailers, and cookware distributors. I’ve also created value propositions as foundational marketing documents for manufacturers and housing developers, including Guelph Twines, Answer Precision Technologies, and Desired Living, the life lease community living environment for people with special needs.As a digital artist, I’ve created album covers, concept art, and promotional images for bands, solo artists, and concert events, including Mobius Radio, guitarist Dylan Hennessy (“Luminil”), Alex Bruce, Royal G Symphony, Hot Fudge Sundae, and Royal Distributing Bike Night. In tandem with this, I’ve also written EPKs, band bios, website content, and more. Show less

Guelph, On

Wrote direct marketing emails, blogs, LFSLs, VSLs and more for a line of all-natural nutritional supplements for hypertension, blood-sugar control, weight loss, heart health, metabolic health, cognitive health, testosterone, and digestive health. I also wrote sales and content marketing material for skincare products, and ghostwrote eBooks and articles for doctors, certified nutritionists, and fitness experts.Portfolio includes:• Sales, upsell and content emails• Long- and… Show more Wrote direct marketing emails, blogs, LFSLs, VSLs and more for a line of all-natural nutritional supplements for hypertension, blood-sugar control, weight loss, heart health, metabolic health, cognitive health, testosterone, and digestive health. I also wrote sales and content marketing material for skincare products, and ghostwrote eBooks and articles for doctors, certified nutritionists, and fitness experts.Portfolio includes:• Sales, upsell and content emails• Long- and short-form sales letters (traditional and video)• Soap-opera series emails• Landing pages and checkout pages• ebooks and other sales incentives• Press kits• Product descriptions, packaging and labels• Pre-sell news landers for Facebook and ClickBank• Website content• Automated phone messaging scripts• Value proposition developmentI also edited marketing copy by freelancers and conducted ongoing research into the nutritional/medicinal value of foods, FDA policies, and the benefits/side effects of pharmaceuticals. Show less

Toronto

Wrote feature stories, movie reviews and listings for the print and digital editions of TV Guide (Canada). I also compiled, uploaded and ensured the daily editorial quality of EPG files delivered to cable and satellite providers, and customized EPG files according client marketing needs.Clients included Rogers, Bell, and Aliant.A Few Achievements:• Saved TV Guide roughly 100 hours per year by authoring a series of in-house style guides, which reduced re-write time and… Show more Wrote feature stories, movie reviews and listings for the print and digital editions of TV Guide (Canada). I also compiled, uploaded and ensured the daily editorial quality of EPG files delivered to cable and satellite providers, and customized EPG files according client marketing needs.Clients included Rogers, Bell, and Aliant.A Few Achievements:• Saved TV Guide roughly 100 hours per year by authoring a series of in-house style guides, which reduced re-write time and improved quality assurance for clients.• Saved Client Services roughly 1,500 hours per year by streamlining and standardizing listings-schedule conversion methods for EDI upload to the TV Guide database.• Saved time and labor by centralized the process of launching new broadcast services, enabling management a single-point informational source for client reports and presentations.• Generated over $120,000 for TV Guide over a four-year period by earning repeat business from Aliant (formerly NBTel).• Co-wrote TV Guide’s first EPG sales video.• Wrote roughly 100,000 TV program descriptions (or six-million words) incorporating CP style.• Consistently rated above average in all formal performance evaluations. Show less

• Regular monthly contributor of fiction, artist interviews, book reviews, music reviews, and first-person non-fiction narratives to Mosaic magazine (1993-2010).• Regular monthly contributor of health and fitness articles to WorkingWell (1996-1998), provider of workplace wellness solutions to companies and their employees. Clients included the College of Physicians and Surgeons of Ontario and Mother Parkers.• Stand-alone articles for consumer magazines, including Canadian… Show more • Regular monthly contributor of fiction, artist interviews, book reviews, music reviews, and first-person non-fiction narratives to Mosaic magazine (1993-2010).• Regular monthly contributor of health and fitness articles to WorkingWell (1996-1998), provider of workplace wellness solutions to companies and their employees. Clients included the College of Physicians and Surgeons of Ontario and Mother Parkers.• Stand-alone articles for consumer magazines, including Canadian Living, Today’s Parent, Dogs in Canada, Dogs USA, Satellite Entertainment Guide, Starweek, Beyond Ordinary Living, Underwater USA, and Divers Free Press.• Website content for the real-estate investment firm Morguard.• Sales training content for Red Hat, provider of open source software products to the enterprise community. Show less

Certificate, Digital Media, Gpa 4.0

Full-time practical immersion in Adobe Creative Suite.

Diploma, Media Writing

Activities and Societies: Advertising Manager (Student Administration), Copywriter (Radio Sheridan). First recipient of the ACTRA Writing.

Media Arts