•Leads ideation & content creation for DedCool's TikTok channel•Manages community across the brand's TikTok channel — posting content, responding to comments, commenting on UGC, etc) • Develops TikTok strategy to align with company's marketing goals and drive engagement towards brand's platform

•Elevated and expanded digital media presence on social platforms (TikTok, Instagram, Twitter, Discord, etc) through high engaging social posts that promoted brand identity, values, and relevant cultural moments/memes/etc.•Created and designed monthly content decks for evergreen content, product launches, and brand campaigns on Instagram, TikTok, Twitter, etc.•Managed social calendar to schedule and post strict daily on Instagram and TikTok to establish brand's consistent online presence and improve profile performance.•Collaborated with cross-functional teams to align all messaging through SMS, E-mail, and social media platforms were consistent for product launches, promotions, etc.•Managed brand community on social platforms such as: TikTok, Instagram, Discord, Twitter, etc. to build a valuable relationship between brand and customers.

• Collaborated with marketing team on campaigns for product launches, sales activations, and influencer relations.• Communicated with influencers and brands to create strong relationships for future partnerships and promotions.• Managed the influencer hub and strategized influencer seeding for both evergreen and product launches.

• Connects with the Apple Business team to network and provide Apple services (product knowledge, business management tools, sales, etc.) to local businesses.• Achieves business and company-oriented goals consistently such as: high customer service rankings and sales rates. • Leader of the Visuals Team in setting the merchandising culture on a day-to-day basis by being attentive to detail and particpating in overnights to set up new changes to the store.

• Strategized influencer brand deal concepts and execution• Established and managed influencer’s brand and online presence with creative initatives and content• Communicated social media analytics and insights to brand coordinators• Produced and collaborated on media content for various platforms such as: TikTok, Instagram, and YouTube