Christina Rios Email & Phone Number

Los Angeles, Ca, Us

Los Angeles

Lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by myself, Regional Marketing Manager, and the Account Director. Supporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase, and executing local market plans. Recruiting, training, and leading a Field Marketing team. Administering day-to-day operations including team scheduling, inventory management, customer surveys, goal… Show more Lead a Field Marketing Team to execute samplings, events, demos, and retail merchandising identified by myself, Regional Marketing Manager, and the Account Director. Supporting our beverage distribution partners and sales teams by creating brand awareness in market, driving consumers to purchase, and executing local market plans. Recruiting, training, and leading a Field Marketing team. Administering day-to-day operations including team scheduling, inventory management, customer surveys, goal tracking, and expense management. Having awareness of the community and being connected with those that reach our brand pillars, ultimately opening doors for events and other sampling activities. Identify opportunities & propose strategic initiatives & event participation to the RMM based on an understanding of local market trends. Be a product expert, interacting with & educating consumers at scheduled sampling opportunities & events. Partnering with brand Social Media Manager(s) and Community Engagement Rep(s) to plan, execute, and deliver high-quality and engaging social media content (photos, videos, written copy suggestions) for social platforms (Instagram, Facebook, Twitter) from local field and event activations to drive engagement and growth of brand channels at a local and global level. Act as a cross-functional liaison of in-market activations with the Social Media Team to provide real-time engagement and brand storytelling opportunities through strong and reliable communication. Occasionally participating in Distributor Sales Meetings and market blitz/crew drive activities. Monitor, measure, and report on my team’s effectiveness including monthly recaps. Overseeing accurate reporting in our CRM reporting. Managing and operating company vehicles, including maintenance scheduling and reporting damages. Manage inventory of marketing materials including shipping and storage. Show less

Greater Los Angeles Area

Negotiate, prepare and enforce leases. Oversee all building remodels and manage vendors. Coordinate maintenance, manage maintenance staff, and conduct showings to prospective tenants. Advertise all vacancies, investigate and resolve resident complaints and concerns in a timely and efficient manner. Direct and control all personnel and resources to ensure property is properly maintained and owner objectives are met. Also responsible for all on-site collections and posting 3 day notices to pay… Show more Negotiate, prepare and enforce leases. Oversee all building remodels and manage vendors. Coordinate maintenance, manage maintenance staff, and conduct showings to prospective tenants. Advertise all vacancies, investigate and resolve resident complaints and concerns in a timely and efficient manner. Direct and control all personnel and resources to ensure property is properly maintained and owner objectives are met. Also responsible for all on-site collections and posting 3 day notices to pay rent or quit. Show less

Greater Los Angeles Area

Develop and maintain relationships with key accounts, bartenders and wholesaler to build rapport and gain additional influence and credibility in the marketplace. Develop and implement programs that build strong brand recognition and presence in the minds of consumers. Promote brand to an influential customer base, drive brand activations and execute memorable events. Manage trade spend and POCM budget efficiently. Gain incremental features and glassware distribution. Execute POCM and brand… Show more Develop and maintain relationships with key accounts, bartenders and wholesaler to build rapport and gain additional influence and credibility in the marketplace. Develop and implement programs that build strong brand recognition and presence in the minds of consumers. Promote brand to an influential customer base, drive brand activations and execute memorable events. Manage trade spend and POCM budget efficiently. Gain incremental features and glassware distribution. Execute POCM and brand specific activations. Communicate and monitor results with wholesaler and Estrella Jalisco Corporate team. Maintain a positive working partnership with local wholesaler. Monitor event execution while ensuring all key brand KPIs are achieved. Monitor competitive activity / opportunities. Show less

Greater Los Angeles Area

Client - Moet-Hennessy. Responsible for managing events and ensuring deadlines and budgets are adhered to. Coordinate all operations from start to finish. Organize venue walkthroughs with the Client. Analyze the event’s success and prepare reports or recaps for the Field Manager and Client. Organize staffing in advance and work with the Field Manager to schedule teams. Source and negotiate all vendors and suppliers. Setting, communicating and maintaining timelines and priorities on every… Show more Client - Moet-Hennessy. Responsible for managing events and ensuring deadlines and budgets are adhered to. Coordinate all operations from start to finish. Organize venue walkthroughs with the Client. Analyze the event’s success and prepare reports or recaps for the Field Manager and Client. Organize staffing in advance and work with the Field Manager to schedule teams. Source and negotiate all vendors and suppliers. Setting, communicating and maintaining timelines and priorities on every project. Providing leadership, motivation, direction and support to your team. Manage all event budgets from start to finish and keep track of expenses. Show less

Greater Los Angeles Area

Assisted Field Managers with coordinating, staffing, and managing Moet-Hennessy consumer events in the Northern + Southern California markets. Collaborated with logistics and vendor partners to orchestrate special events. Provided detailed reports to Senior Leadership showcasing weekly event successes and growth opportunities. Provided administrative support via payroll, document management, and expense tracking. Supported entire West Region team, including Northern and Southern California… Show more Assisted Field Managers with coordinating, staffing, and managing Moet-Hennessy consumer events in the Northern + Southern California markets. Collaborated with logistics and vendor partners to orchestrate special events. Provided detailed reports to Senior Leadership showcasing weekly event successes and growth opportunities. Provided administrative support via payroll, document management, and expense tracking. Supported entire West Region team, including Northern and Southern California, Nevada, and Arizona markets Show less

Orange County, California

Client - Pernod Ricard. Serve as a multicultural local, on-premise Brand Activation Agent and Sales Facilitator, work in lockstep with both supplier and distributor stakeholders, deploy seasonal marketing programs to a targeted account list. Manage field activations in a dynamic, fast-paced environment, while meeting administrative deadlines including activity and expense reports. Leverage expertise of local on-premise landscape to deliver a targeted account list at program launch. Build strong… Show more Client - Pernod Ricard. Serve as a multicultural local, on-premise Brand Activation Agent and Sales Facilitator, work in lockstep with both supplier and distributor stakeholders, deploy seasonal marketing programs to a targeted account list. Manage field activations in a dynamic, fast-paced environment, while meeting administrative deadlines including activity and expense reports. Leverage expertise of local on-premise landscape to deliver a targeted account list at program launch. Build strong relationships with accounts (owners, managers, staff) and establish connections and relationships with key community influencers/organizations. Conduct account audits to establish KPI viability/targets and develop tactical activation solutions in tandem with supplier local marketing team. Align activation strategy with supplier and distributor stakeholders in accordance with seasonal sales calendar. Deliver weekly digests to supplier, distributor and agency stakeholders detailing wins, challenges, opportunities, competitive activity and key learnings. Develop and manage an activation schedule, which drives delivery of aggressive sales and marketing KPIs including distribution, drink features, staff trainings, POS execution and consumer sampling. Manage a budget including extensive consumer sampling activity. Analyze sales reports to evaluate ROI, extract actionable results and course-correct activation strategy. Conduct weekly meetings/calls with primary supplier and distributor contacts to recap activity and ensure it is properly leveraged to drive sales. Show less

Los Angeles, California

Assist Field Market Manager in recruiting, training, and mentoring staff. Create monthly schedule, track receipts and submit expense reports, seek partnership / sponsorship opportunities at local events. Manage storage units, keeping track of inventory, products and maintenance of vehicles.

Assist in recruiting, training, and managing a team of product specialists within the greater Los Angeles area making sure they are aware of brand facts. Manage storage unit filled with p. o. s., making kits with uniform and giveaways. Distribute kits to Team Leads and make sure they are prepared for scheduled promotions.

Greater Los Angeles Area

Raise brand awareness at various accounts and special events by sharing brand facts, engaging with consumers, handing out premiums and taking photos with guests.