Xu Eric
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Xu Eric Email & Phone Number

Commercial head at Reynolds Consumer Products
Location: China, China, China 6 work roles
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Role
Commercial head at Reynolds Consumer Products
Location
China, China, China

Who is Xu Eric? Overview

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Xu Eric is listed as Commercial head at Reynolds Consumer Products based in China, China, China. AeroLeads shows a matched LinkedIn profile for Xu Eric.

Xu Eric previously worked as Sales manager APAC at Reynolds Consumer Products and Sales Manager-China at Glanbia.

Profile bio

About Xu Eric

Active, ambitious and collaborative regional manager with experience handling premium brands and products in the Great China region, in additional, I have experience to work with a global team, and team member comes from different countries, I get excited by the experience. I like deep diving into business analysis and insights, and the future. Having worked in couples of leading FMCG companies, obtaining sufficient experiences in business management of both modern trade, traditional trade (distributor) and e-Commerce. Stand both sides of the picture to provide a holistic approach for a win-win strategy. Very hands on, have helpful experience to a company who just landed in China, or already have business in China but wants to bring more creative ideas to the business.I think big picture, but also pay attention to details. A supportive and adaptive team collaborator who can continuously evaluate and validate new and existing opportunities while driving business growth objectives.

6 roles

Xu Eric work experience

A career timeline built from the work history available for this profile.

Sales Manager Apac

Shanghai, China

  • Hybrid role. Currently working with distributors in GCR, to drive sustainable topline sales, market share and profitability. Devise sales strategies for meeting and exceeding targets for the region.
  • Analyze performance to identify areas of opportunities in each market, develop recommendations and actions, with focus on product portfolio, and channel analysis.
  • Execute sales strategies against analysis with data driven decision-making.
  • Collaborate with local market teams to support market-specific campaigns and events that strengthen branding and grow business. Responsible for managing portfolio strategy and pricing strategies.
  • Responsible for budgetary compliance in the region.
  • Develop channelized commercial plans for winning in different channels.
May 2018 - Jul 2021

Sales Manager-China

Shanghai, China

Joined Glanbia in March.2016 as the second member of Asia team, together with line manager, we had established the business from 0 to 1 in China. Glanbia Ireland is the biggest dairy company in Ireland, Glanbia Ireland produces dairy products like UHT milk, cream, butter and cheese and export to more than 80 counties. Brought 8 dairy brands from Ireland to.

Mar 2016 - May 2018

National Key Account Mgr

Shanghai, China

1、May.2013—Feb.2015: In charge of Carrefour 5 CCUs(SH/JS/ZJ/AH/XZ) and DIA, total net annual sales ¥90 million. 2、Since Mar.2015,transfered to HQ as National KAM of Pick&Mix category, took a new role to manage RTM/Auchan/CRF/Tesco, setup the Pick&Mix business strategy and guidance, publish to regional KA team and tracking execution

May 2013 - Mar 2016

National Key Account Manager

Shanghai, China

1. First period, in charge of modern trade as the first employee in Zhejiang province, delivered 3 million sales in 2011.2. From Jun.2012, take a new role as National key account manager, manage Carrefour and Auchan in national wild, total annual gross sales 35 million.

Jul 2010 - May 2013

Key Account Supervisor

Hangzhou, Zhejiang, China

Sep 2006 - Apr 2010

Business And Order Supervisor

Hangzhou, Zhejiang, China

Jan 2003 - Jan 2006
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What is Xu Eric's role at their current company?

Xu Eric is listed as Commercial head at Reynolds Consumer Products.

Where is Xu Eric based?

Xu Eric is based in China, China, China.

What companies has Xu Eric worked for?

Xu Eric has worked for Reynolds Consumer Products, Glanbia, Pepsico, Danone Dairy, and Cocacola Now.

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