Digital media executive with 17 years of progressive experience spanning traditional broadcasting to AI-driven innovation. My journey began with CCTV's Beijing Olympics production team and evolved to pioneering AI integration in global sports media, exemplifying my commitment to driving technological advancement in the industry.As a leader in digital transformation, I've consistently delivered exceptional results:- Built PPTV Sports from ground up to 10M daily active users with ¥80M annual revenue- Established East/Southeast Asia's leading sports streaming platform at Cubee Malaysia- Pioneered AI-driven content systems achieving 20x efficiency gains in global markets- Scaled operations across multiple countries while managing 100+ member teamsMy expertise bridges traditional media, technology innovation, and international business:- Comprehensive experience from Olympics broadcasting to digital streaming platforms- Track record of successful product development and monetization strategies- Deep understanding of AI integration in media operations and content creation- Proven ability in managing cross-cultural teams across China, Malaysia, and SingaporeCurrently focused on leveraging AI and emerging technologies to revolutionize digital media operations while building high-performing international teams. Combining technical innovation with strategic leadership to drive the next generation of sports media experiences.Passionate about mentoring future digital media leaders and driving innovation in sports technology. Actively seeking opportunities to apply my expertise in AI integration, team leadership, and product development to solve complex challenges in the global digital media landscape.
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Chief Executive OfficerSpolith Sdn. Bhd.Kuala Lumpur, My -
Director Of Artificial IntelligenceCubee Pte Ltd Jan 2023 - PresentSingaporeIntegrated AI to produce large-scale analyses, previews, and personalized sports event recommendations using realistic virtual users,achieving a 10x increase in efficiency.Developed an AI-driven tool for bulk short-video creation by leveraging AI's visual capabilities and sports content, boosting production efficiency 20x compared to manual processes. This tool has been deployed globally for short-video media operations.(TikTok, Youtube,Telegram)Implemented these core AI workflows to seamlessly integrate with SEO,forums, customer service, and multilingual products worldwide.
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Director魔方元 - Cubee Technology Malaysia Feb 2020 - PresentKuala Lumpur, Federal Territory Of Kuala Lumpur, MalaysiaEstablished the first comprehensive sports live streaming platform serving East Asia and Southeast Asia. Solved live broadcast signal transmission independently through satellite and cross-regionalmethods, and developed a live-streaming product for hosts. All frontend and backend services were fully self-developed.Integrated live streaming services with sports gaming platforms, effectively converting traffic into on-site interactions and revenue.Managed the Malaysia-based teams for product development,operations, and daily company management.Collaborated with CDN and server providers to optimize system resources and enhance performance.(CDNetwork, AWS, Cloudflare,Aliyun Oversea, Tencent Oversea)Continued overseeing the original China-based sports product team, while initiating multilingual and AI-driven product development.
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CooCubee China Apr 2015 - PresentShanghai, ChinaDirected the online operation of “Soccer Cube”(Sports Pregame Media)achieving a 3x increase in product revenue and maintaining a daily active user base of 500,000.Enhanced product visibility and engagement through effective SEO strategies and social media operations.Led the AI transformation of sports content, automating multilingual content creation, and improving operational efficiency.
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General ManagerPplive Feb 2010 - Mar 2015ShanghaiResponsible for the production of European mainstream football matches and NBA events. Subsequent participation in the introduction of La Liga copyright, the sale of La Liga Omnimedia China's copyright, the production of Chinese public signals and the operation of all media- Responsible for the live broadcast of the 2012 European Cup, attracting a total of 40 million unique users to watch the live broadcast of the game through the Internet- Responsible for APP operation and online promotion, maintaining a stable DAU of 10 million- Cooperate with advertising and marketing to achieve an annual advertising sales of 80 million yuan -
Director Of Video ProductionCspn May 2009 - Feb 2010Shanghai, ChinaDirected all major talk shows and variety programs, doubling recording efficiency through optimized production processes.Built and led a program production team, enhancing the company's overall production capabilities.
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Sports EditorChina Central Television Jan 2007 - Apr 2009Beijing, ChinaParticipated in the live production of world-class events including the Beijing Olympics, F1, Snooker China Open, and World Table Tennis Grand Prix.Developed strong skills in sports writing, live streaming, and video production, laying the foundation for a successful career in media.
Xu Wenjun Education Details
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Shanghai Gezhi High School
Frequently Asked Questions about Xu Wenjun
What company does Xu Wenjun work for?
Xu Wenjun works for Spolith Sdn. Bhd.
What is Xu Wenjun's role at the current company?
Xu Wenjun's current role is Chief Executive Officer.
What schools did Xu Wenjun attend?
Xu Wenjun attended Beijing University Of Posts And Telecommunications, Shanghai Gezhi High School.
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