• Increased Category Sales: Boost category sales performance by 31% within 3 months by implementing strategic initiatives that optimized traffic and conversion rates.• Enhanced Campaign Planning: Improve campaign planning and operations, driving substantial revenue growth and surpassing monthly campaign targets by 20%.• Integrated Marketing Campaigns: Lead integrated marketing campaigns that increased brand engagement and traffic by 40%, leveraging top influencer partnerships to amplify reach.• Budget Efficiency: Plan and control budget efficiency to maximize return on investment.

Collaborate closely with category managers to develop and execute ecommerce strategic plans, encompassing market analysis, competitive intelligence, assortment optimization, pricing, promotions, and overall business planning to drive growth and maximize revenue in the ecommerce channel.

- Develop and execute strategies for growing the number of mass sellers on the ecommerce platform. Collaborate with cross-functional teams to identify target markets, implement marketing campaigns, and establish seller recruitment and onboarding processes.- Design and optimize operational processes to support the efficient onboarding, training, and ongoing management of mass sellers. Streamline processes and implement automation tools to enhance scalability and improve seller experience.- Monitor and analyze business partner satisfaction scores to identify areas for improvement and proactively address issues. Collaborate with internal teams to strategize and implement technical improvements to the platform, aiming to enhance partner satisfaction and drive long-term growth.- Conduct market research and competitive analysis to identify industry trends and best practices in growing mass sellers on ecommerce platforms. Utilize data-driven insights to develop innovative strategies and stay ahead of the competition, positioning the platform as a preferred choice for mass sellers.

- Develop and execute comprehensive strategies to monetize the seller support program through effective communication and marketing initiatives. This includes creating compelling messaging and promotional campaigns to drive awareness and adoption among sellers, resulting in increased program utilization and revenue generation.- Manage the end-to-end operation process of the seller support program, overseeing a team of 40 virtual agents. This involves monitoring agent performance, providing guidance and training, and implementing efficient systems and processes to ensure high-quality support is delivered to sellers. By optimizing the operation process, the goal is to drive customer satisfaction, retention, and ultimately grow the seller base by 30x within a period of 6 months.

- Develop and implement strategies to identify and target potential brand partners for ecommerce campaigns. Collaborate with commercial category teams to align campaign objectives with brand adoption goals, ensuring the selection of brands that are strategically aligned and have a high potential for campaign success. This includes conducting market research, competitor analysis, and leveraging data insights to identify brands that are likely to be interested in campaign partnerships.- Improve campaign efficiency and effectiveness by analyzing brands' sales performance and platform data. Utilize data-driven insights to identify areas of improvement and develop strategies to optimize campaign performance. Collaborate with cross-functional teams, such as marketing, sales, and platform operations, to implement technical enhancements and streamline processes. This includes enhancing user interfaces, improving data tracking and analytics capabilities, and integrating third-party tools to drive campaign efficiency and improve brands' sales performance and platform performance.