BOE New Biz Development Project: market analysis module leader • designed new biz concept design, built go-to-market strategy , designed operation model and business planOPPO Mobile Product Planning Project: project manager• built market intelligence platform to collect and analyze consumer needs, market and competitor information, find out opportunity in the market• improved product and technology roadmap process, managed product portfolio• optimized the product planning process, generated product concept and selling points, made biz plan and followed up the R&D progress• improved product life cycle management, adjusted the price and marketing strategy depend on the performance and market changes, forecasted sales revenue

• Strategy Planning: in charge of annual strategy play (07’-09’) - organized semi-annual managers melt-in - responsible for monthly managers management meeting - initiated key issue activity (crisis management 100 day )• KPI management: established core KPI for company, monitored & assessed department KPI