Xuan Lim Email & Phone Number

London, England, United Kingdom

Paris, Île-De-France, France

Clients: Nestlé Infant Nutrition, Nestlé Health Science- Launched a global campaign for infant food supplements (SpoonfulOne)- Relaunched specialty infant formulas with HMOs (AAA range) - Crafted brand messaging for new product ranges - Created content for both HCPs and consumers, from advertising campaigns to brochures, emails, social content and more

London, United Kingdom

Clients: EY, AB InBev, P&G, Waldorf Astoria- Crafted and implemented the global employer brand messaging for world’s largest brewer (AB InBev)- Wrote the narrative behind the viral Always #LikeAGirl campaign and created a podcast miniseries- Created recruitment campaigns and content for EY and Lloyds Banking Group, including the world’s first Instagram recruitment brochure (EY)- Consumer PR campaigns and content for P&G brands (Febreze, Always, Oral-B)- Healthcare PR campaigns, consumer and HCP content for Vicks, Swisse, Pampers, Allergan- Corporate communication materials such as LinkedIn blogs and press releases for Swarovski, ABInBev, Beko- Helped manage the copywriting team, including writing briefs, checking the work, managing freelancers, recruiting

New Zealand

Denizen magazine, Design Folio - Quarterly luxury lifestyle and design publications, plus online presence - Content strategy, writing, interviewing personalities, restaurant and food reviews- Sub-editing, proofreading, uploading online content

Auckland, New Zealand

Clients: Annah Stretton, Body Shop, Gucci, Karen Walker, Max Fashions, NZ Fashion Week 2006-2010, Trelise Cooper, Yvonne Bennetti, ZambesiKey highlights:- America’s Next Top Model Cycle 14 ep 11- Shortland Street (26 & 27 August 2013)

Auckland, New Zealand

Clients: Vodafone, Air New Zealand, Westpac, Farmers, New World- Brand and retail campaigns (TV, OOH, print, digital) for Vodafone NZ, Air New Zealand, Westpac Bank, New World- Lead writer for Farmers, New Zealand’s leading department store

Auckland, New Zealand

Clients: GSK, AstraZeneca, Janssen-Cilag, GE Money, Sara Lee, Dow AgroSciences- Brand campaigns (TV, OOH, print, digital) for Panadol, Ribena, Moccona Coffee, GE Money, Dow AgroSciences - Consumer and HCP healthcare campaigns and communications (OOH, print, direct marketing, eDAs) for Panadol Cold & Flu, Zovirax, Seroquel, Arimidex, Atacand

Bachelor Of Communications, Creative Advertising (Major); Journalism (Minor)

Education record