• Managed sales pipeline (both print media and digital marketing products), including reaching out to prospect advertisers, setting up and attending client meetings, drafting and presenting integrated marketing strategies, following up with clients and helping close deals• Developed content and marketing strategy for various media products, including print publication, mobile app, social media, newsletter, and website• Maintained and developed relationship with luxury advertisers and agencies, such as Tiffany, Estee Lauder, Bvlgari, LV, Havas Media, Group M, PHD, etc• Formulated email strategies and finalized targets and segments with clients; Designed and implemented A/B tests to evaluate performance of email campaigns; Analyzed all email initiatives and provided actionable recommendations• Managed affiliate marketing campaigns to drive traffic and sales for online retailers; Designed analytical test to set strategies for product, price and promotion • Tracked and analyzed performance on various digital media products and provided enhancement suggestions on a weekly basis• Executed display ad campaign and created analytic report• Created editorial report for clients and coordinated with PR agency and in-house for press coverage• Developed social media product roadmap and provided insights from analytical standpoint on how to effectively build brand awareness and generate engagement with followers via various online campaigns for advertisers• Organized in-store VIP events for clients, such as Berluti, Nars, Chanel, Bvlgari, Burberry, IWC, VCA• Coordinated internal communication and meetings with various departments, including creative, production, tech and logistics• Conducted research of prospect clients and environmental analysis of e-commerce in China

• Communicated with marketing director to identify Marketing Decision Problem and Marketing Research Problem• Formulated a research design, including conducting exploratory research, defining the variables, designing appropriate scales and constructing a questionnaire• Collected data using Survey Monkey and analyzed data using SPSS

• Conducted marketing researches of fitness and health industry to provide venture capitals with analysis of the total market size• Helped build, organize, filter and maintain the company’s proprietary business database• Participated in grassroots marketing campaigns for the company at events like the Yoga Journal Event• Managed teams of other interns on various day-to-day assignments

• Generated environmental analysis for 11 sub-channels and made specific marketing plans for different demands• Communicated with sub-channels, reported marketing progress directly to the CEO, and helped improve marketing plans in time• Conducted researches for potential investors and TV programs

• Promoted the proceedings of the 6th China Expo Forum for International Cooperation• Communicated with major sponsors such as Alibaba and developed public relations with other institutions• Tracked updates of attendees’ profiles and arranged VIP reception affairs, including scheduling 12 activities for conference attendees, booking flights and accommodations and translating all guest speakers resumes• Scheduled for forum activities and helped senior manager organize meeting summaries with MS Office (PPT)