Xue Bai Email & Phone Number

Shanghai, China

Shanghai, Chine

Based in Shanghai, XMS brand consultancy helps companies in the creative industry to develop their brand and business in China.

Shanghai, Chine

- Lead business development covering both incoming opportunities and outreach developments- Pilot pitches and RFP with key task forces and stakeholders - Lead converted account (gain of a new sector for the company) and develop client relationships - Build company fame through key marketing actions : case studies, social media communication, awards etc.Client industries covering corporate, real estate, hospitality, consumer goods and high end beauty accounts

District De Jing'An, Shanghai, Chine

- Lead and manage the client service team : commercial policy, business development, coaching & evaluation, etc- Develop existing client base and new business- Supervise projects from collaboration proposal to delivery & personally manage and develop agency strategic accounts (local and international)- Develop best practice for consulting team (process, tools, methodology, etc)- Turnover and profitability monitoring and reporting to CEOIndustries: cosmetic, wine &… Show more - Lead and manage the client service team : commercial policy, business development, coaching & evaluation, etc- Develop existing client base and new business- Supervise projects from collaboration proposal to delivery & personally manage and develop agency strategic accounts (local and international)- Develop best practice for consulting team (process, tools, methodology, etc)- Turnover and profitability monitoring and reporting to CEOIndustries: cosmetic, wine & spirits, jewelry, watch-making, fine food, hospitality, etc. Show less

Paris 01, Île-De-France, France

Branding & packaging department consultant, Luxury, Beauty & Wine & Spirits international accounts (Moët Hennessy, William Grant & Sons, Hermès Parfums, Interparfums, MHD France, etc)- Lead allocated projects with different task forces- Build strategic & creative recommendation for brands- Support business development : agency presentation, business meetings, collaboration propositions for clientsReport to branding packaging department director, manage 1 junior consultant.

Ville De Paris, Île-De-France, France

Marketing consultant for creation of Carré Basset China : - Support creation of Hong Kong and Shanghai offices (work on naming, agency positionning and client targeting)- Accompany CEO and lead business development in Mainland China and Hong Kong (5 missions in 2019)- Lead strategic projects- Coordinate general business activities with Paris office

Paris

- Account manager within Design team- Lead allocated projects with internal and external task forces- Build client relationship

Paris Area, France

Carré Basset, independent branding and design agency dedicated to high end and luxury universes Branding and packaging projet management - Beauty and Wine & Spirits categories:- Conduct category benchmarks and design analysis- Coordinate different work streams: art direction, design, execution and production (colour research, print finishes, mockup)- Support client relationships by providing answers and solutions- Build budget proposition and creative presentation-… Show more Carré Basset, independent branding and design agency dedicated to high end and luxury universes Branding and packaging projet management - Beauty and Wine & Spirits categories:- Conduct category benchmarks and design analysis- Coordinate different work streams: art direction, design, execution and production (colour research, print finishes, mockup)- Support client relationships by providing answers and solutions- Build budget proposition and creative presentation- Ensure quality and consistency checks of deliverables- Participate in administrative and financial tasks: meeting organisation, weekly planning, invoicing Show less

Région De Paris , France

Design and branding project management:- Support international client relationship and project execution across Europe and the Middle-East- Organise client brief meetings, build budget proposals and plan resources- Conduct category benchmarks and support strategic recommandations- Coordinate different work streams (strategists, designers and production artists) across the different phases of the project- Ensure quality and consistency checks of deliverablesClients… Show more Design and branding project management:- Support international client relationship and project execution across Europe and the Middle-East- Organise client brief meetings, build budget proposals and plan resources- Conduct category benchmarks and support strategic recommandations- Coordinate different work streams (strategists, designers and production artists) across the different phases of the project- Ensure quality and consistency checks of deliverablesClients (FMCG) : Tetley EMEA, Leerdammer, La Vache Qui Rit... Show less

Levallois-Perret

The Observatory International - France team (previously Marketing Efficiency), Marketing management consulting firm- Build and follow up the rebranding project of Marketing Efficiency (now The Observatory International): communication plan development (objectives, target, key message, action plan, budget and evaluation criteria), deployment of actions (briefs, project following-up)- Participate in consulting mission of the firm : communication agency search for brands, client-agency… Show more The Observatory International - France team (previously Marketing Efficiency), Marketing management consulting firm- Build and follow up the rebranding project of Marketing Efficiency (now The Observatory International): communication plan development (objectives, target, key message, action plan, budget and evaluation criteria), deployment of actions (briefs, project following-up)- Participate in consulting mission of the firm : communication agency search for brands, client-agency relationship, and client’s agency portfolio optimisationClients: Hennessy, Lectra, United Biscuits… Show less

Shanghai City, China

Méo, communication agency specialized in the Chinese market- Community Management on Chinese social media Weibo• Create company account and set up pages (the city of Angers)• Develop campaigns (the city of Angers, Le Voyage à Nantes)• Plan out content calendars• Help creation of visuals to accompany posts• Conduct industry benchmarks (Beneteau Lagoon Asia)- Organize an event in Shanghai for Le Voyage à Nantes (tourist office of Nantes) and livetweet on its Weibo… Show more Méo, communication agency specialized in the Chinese market- Community Management on Chinese social media Weibo• Create company account and set up pages (the city of Angers)• Develop campaigns (the city of Angers, Le Voyage à Nantes)• Plan out content calendars• Help creation of visuals to accompany posts• Conduct industry benchmarks (Beneteau Lagoon Asia)- Organize an event in Shanghai for Le Voyage à Nantes (tourist office of Nantes) and livetweet on its Weibo page.- Translate communication tools for Chinese market (le domaine de la Nigaudière)Clients: Le Voyage à Nantes, the city of Angers, Accor, Beneteau... Show less

Guangzhou City, China

PCLady, Chinese beauty and fashion website- National and international beauty trends intelligence- Copy writing in Mandarin Chinese - Follow up of content production: shooting & tutorial

Master, Bac+5, Marketing And Communication, With Luxury Management Specialization

French Laguage Studies, 500 Hours Courses

Weekend French language studies

Bachelor'S Degree, Art & Design

Courses: History of art, Graphic Design, Packaging, Industrial Design, Space Design, etc.