Xuewei Xia Email & Phone Number

Nottingham, England, United Kingdom

(Paul Smith is a renowned British fashion brand known for its distinctive and eclectic style)Assisting with website content and merchandising for Paul Smith's official UK and other regional pages.- Utilised Google Analytics to extract website activity data and assisted the manager in generating weekly e-commerce data reports.- Collaborated with cross-functional teams throughout various stages of the sales project to ensure successful product launches and optimise platform performance.- Monitored and analysed site performance metrics using web analytics tools and practised SEO optimisation to improve online visibility and optimise website content.- Implemented effective visual merchandising strategies on product listing pages, resulting in increased customer attraction and higher sales.- Conducted regular site walks to optimise website performance.- Provided administrative and operational support to the Ecommerce Manager, assisting in daily activities and supporting departmental strategies.

China

(OPPO is a leading Chinese consumer electronics and mobile communications company, recognised for its innovative smartphones and other electronic devices.) Conducted design and operation of OPPO's official after-sales service website in 10 Asian countries. Other work includes business plan developing, events planning and website content support.- Led the end-to-end development of the Vietnam after-sale website, overseeing all stages from prototyping and user research to content design, resulting in a successful launch. (https://support.oppo.com/vn/)- Analysed website operational data to get operation insights about the website and conducted regular meetings with APAC teammates to discuss and plan new initiatives.- Leveraged user research data to optimise websites content and layout.- Collaborated with event planning teams to strategically plan activities based on user needs, and launched an online activity portal to expand the impact of the activities.- Provided customer service support via hotline, effectively identifying and resolving customer issues, resulting in a customer satisfaction rate exceeding 90%.

China

(Zappos, acquired by Amazon in 2009, is an online retailer celebrated for its extensive selection of shoes and clothing, emphasising customer service excellence.)- Managed group work assignments and scheduling, prioritising tasks using collaborative software (Microsoft Teams, Outlook Calendar) for smooth project coordination and successful outcomes.- Participated in customer service improvement projects. Collected, categorised and analysed multi-channel customer service feedback data using Excel.- Collaborated with the customer service department to enhance the delivery mechanism of advertising emails and websites, successfully reducing negative customer service feedback by 7%.- Translated product videos from English to Chinese.- Greeted and provided customer service to visiting overseas colleagues and vendors.

Master Of Arts - Ma, Communication And Media Studies

Employed qualitative research methods such as thematic analysis and content analysis to analyse the communication patterns of social media.

Bachelor Of Arts - Ba, Journalism, Gpa:3.48

Activities and Societies: Member of the PR department of the University Press Corps and AIESEC