Xueyi Chen Email & Phone Number

China

上海

Shanghai, China

中国 上海市

• Assisted Brand Manager to optimize the Internal BPM platform of NIO
• Responded for the Business Requirement documents preparation of the new module in NIO’s internal BPM platform.
• Responded to internal Business Process Platform’s Operation: Debug, Need Collection，Demand sets optimization, User behavior analysis，UAT，etc.
• Served as a product specialist within the company and responsible for product’s training Manuel delivery and build training contents.
• Created marketing collateral including case studies, one sheet, FAQs, feature benefit sheets，etc.

中国 广东省 广州

• Assisted Brand Manager with building a brand story, mood boards based on agreed marketing angles;
• Managed the entire New Product Development process for e-commerce brand RIKISO in Tmall Taobao, including developed 10+ exclusive online products;
• Conducted market surveys to define the target audiences, constructed forecasts and budgets;
• Responded in competing products & company analysis, ODM supplier docking, product positioning, formulation confirmation and design follow-up;
• Represented as an e-commerce business development assistant in deliver sale pitch to Tmall, Taobao in the result established a long term collaboration relationship with the Tmall;
• Conducted E-commerce sale strategy with the e-commerce team & media department for new product launching, which including KOL selection, platform campaign negotiation.

中国 上海市

• Analyzed the advertisement-response data and prepared weekly & monthly sales report
• Coordinated activities with advertising agencies monthly resulted in drew Guangzhou's Electricity Supplier's attention in attending Lenovo's "Drone Traction Power Inspection" conference.
• Assisted in contract reviewing and ensured clients' detailed documentation was compliant with the Confidentiality Agreement.

澳洲 New South Wales 悉尼

• Belong is a startup platform, aiming at helping international students navigate challenges and improve their study experience with Accommodation, Services, and Community in Sydney.
• Built up company's fundamental operating structures and business revenue models;
• Conducted marketing research and wrote reports accordingly;
• Represented the company in important events and meetings to build business opportunities and new partnerships;
• Managed events and the community sector with other leaders;
• Provided on-the-Job training for the new intern at the basic and advanced level;

• Belong is a startup platform, aiming at helping international students navigate challenges and improve their study experience with Accommodation, Services, and Community in Sydney.Duty and Responsibility:
• Built up the structure of the company's WeChat Official Account and setting weekly topics and main content.
• Conducted company's marketing researches and created successful marketing planned,resulted in atracting 200 customers.
• Arranging member's meetings and being responsible for meeting recording and writing reports.
• Arranged meetings for business partners and third parties.
• Produced company's Chinese and English proposals, meeting contents and other event materials.

上海

Shanghai Stock Exchangeis one of the largest Stock exchanges in mainland China.

硕士, Venture Creation

Summer Business Program, Business Managemt

Media Art, Arts, Entertainment, And Media Management, Graduate With Distinction 2019 Year Academic Excellent

Foundation Program, Business And Media