Sara Li Email & Phone Number

Los Angeles, CA, US

Mountain View, CA, US

Santa Monica, California, US

• Sales quota achievement: 102% achievement to quota in 2021, 108% 2020, 142% 2019
• Scaled advertisers from Gaming, Fintech, E-commerce vertical revenue to $XXM, developed client relationship, deep dive campaign performance, identified performance trends and scale up opportunity, and guided KPI driven.
• Snapchat US Camera Business Product Marketing Apprentice 2022
• Drove Snap Dynamic Product Ads adoption in global markets and accomplished 146% revenue growth QoQ in Q4 2020 by collaborating closely with Product Marketing Managers to identify upsell opportunities, Beta testing.
• Published 5 success story on Snapchat For Business, created content for sales partners and advertisers newsletter by collaborating closely with Business Marketing
• Present Snap’s eCommerce advertising solution, iOS14 & SKAd solution and strategy, Snap Gaming Narrative, Snap Dynamic Product Ads to existing and new advertisers in virtual events and webinars with 500+ audience from.

Santa Monica, California, US

• Managed Snap global sales partners from EMEA, APAC, US/LatAm to achieve ad revenue goals
• Onboarded new sales partners and provided trainings covering topics of Snapchat advertising solutions, sales narratives, campaign optimizations
• Collaborated with creative strategist, product marketing, analyst, marketing science to scale up performing accounts

Torrance, California, US

• Strategize, plan, and execute digital campaigns for Client across multiple platforms
• Generating contents for website building and digital campaigns
• Analyze campaigns, and recommend tactical changes to maximize campaign performanceClient: Hyundai Motor USA

Torrance, California, US

• Assisting in allocation of monthly budget, revisions of monthly insertion orders, in charge of billing of media invoice for Hyundai Motor America’s Chinese market in the U.S.
• Maintain and develop relationships with media vendors regarding existing plans and new opportunities
• Coordinating PR event, including KD Navien 2017 Media Tour in Irvine
• Review industry trades for new sites, innovative and creative ad units and technologies, and competitive information Client: Hyundai Motor USA, KD Navien, Korean Red Ginseng Corporation

Torrance, California, US

• Work with PR team for KD Navien product launching, press release, media tour
• Conducted secondary market research for strategic media planning, marketing plans and proposal development
• Prepare Media and Digital Recap reports for Client

• strategized, pitched and executed Google Online Advertising Campaign in a team of 5 for Crime Stoppers of Mid Michigan across 5 counties in Mid Michigan areas to boost website clicks, Facebook page likes and raise funds
• created, measured and adjusted Ad words to feature highest performing keywords in each campaign
• frequently reviewed and analyzed Ad campaign results with the client
• achieved 4,875 impressions, 171 clicks, an average 3.51% CTR and an average $1.46 CPC in 3 weeks
• raised $110 by promoting GoFundMe page on Facebook

• Investigated Honda brand culture and target demographics
• Generated and proposed content ideas to optimize social media and Internet marketing campaigns

• collected and organized achieves with Excel, Word
• communicated with staff
• organized materials for career fair

Beijing, CN

• worked for summer campaign for learning and practicing English
• guided students to review and solidify what they learned
• assisted instructors in class
• led the class prepare for final presentation night: including drama, speech, songs

Master'S Degree, Advertising

Bachelor'S Degree, Public Health