Monica Xu Email & Phone Number

Performance based marketing for CPA, CPL, CPI, CPS; verticals for mobile content, mobile game, utility apps, survey, finance, dating...

Graylock Media is a performance based marketing company, with headquarter in Amsterdam and operation teams in EU and Asia. It has deep connection with mobile content providers, online tracking/analysis solution providers, online e-commerce providers, App/game developers and brands.Responsible for:--Business developing and growing for both demand and supply sides--Setting up and building CPI model business line--Marketing research and new business opportunity… Show more Graylock Media is a performance based marketing company, with headquarter in Amsterdam and operation teams in EU and Asia. It has deep connection with mobile content providers, online tracking/analysis solution providers, online e-commerce providers, App/game developers and brands.Responsible for:--Business developing and growing for both demand and supply sides--Setting up and building CPI model business line--Marketing research and new business opportunity identifying--Building up and maintaining relationship with brands Show less

Shanghai City, China; India; Central Asia

Admusketeer is a performance-based media network. It focuses on providing a total solution for advertisers to sort out traffic and grow sales; for media channels to monetize traffic and increase revenue. It aims at strengthening the media chain via auto optimisation, data analysis, providing worldwide traffic and serving online programs over multiple verticals and for multiple media types. Responsible for the strategy plan, general management and key business partners relationship… Show more Admusketeer is a performance-based media network. It focuses on providing a total solution for advertisers to sort out traffic and grow sales; for media channels to monetize traffic and increase revenue. It aims at strengthening the media chain via auto optimisation, data analysis, providing worldwide traffic and serving online programs over multiple verticals and for multiple media types. Responsible for the strategy plan, general management and key business partners relationship management. -- Decision maker for strategy plan-- Build and develop company structure; set up and review KPIs.-- Responsible for revenue & profit; measure the revenue and maximize ROI for the company-- Daily operation management-- New products development and monetising Show less

Kuala Lumpur, Malaysia

Working in Sam Media Kuala Lumpur, Malaysia. Sam Media focuses on the key elements of the value chain: content design, creation of service formats, production of marketing materials and planning and managing its marketing campaigns. Sam Media markets its service directly to consumers via mass media: TV commercials, Websites and Mobile.Responsible for the entire digital marketing planning, activities, sales and revenue of the company. Setting up the structure of Digital Marketing… Show more Working in Sam Media Kuala Lumpur, Malaysia. Sam Media focuses on the key elements of the value chain: content design, creation of service formats, production of marketing materials and planning and managing its marketing campaigns. Sam Media markets its service directly to consumers via mass media: TV commercials, Websites and Mobile.Responsible for the entire digital marketing planning, activities, sales and revenue of the company. Setting up the structure of Digital Marketing department and growing the whole department. -- Design, implement and facilitate digital marketing plan for the company-- Support and facilitate development and implementation of section business/marketing plans-- Responsible for revenue & profit; control the sales quality; measure the revenue and maximize ROI for the company-- Responsible for commercial decision: plan and administer the company’s Marketing Operation budget-- Manage the brand success- company reputation in the industry-- Plan and implement product development and product launching schedule; working closely with the IT and Design teams to realize this-- Partner management- relationship building up and strategy plan-- Business development: new partner and new channels development and acquisition; -- Manage the structure and growing of marketing department to meet the company needs-- Provide training/competence transfer for the local staffs-- Coordination between the marketing department and other departments; and oversee the marketing function-- Develop and automate different data reporting systems as marketing tools-- Decision on domain and sever setting where relating to marketing effects-- Standardize the implementation and testing for sever to sever tracking -- Move the marketing work environment by utilizing the latest digital marketing tools e.g mailchips, wurfls, SEO, SEM, google analytic...-- Build up in house Direct Media Buy business sector Show less

China

Working on behalf of a major int’l performance-based company with head office in Israel, a leader in offering an online platform linking online Publishers with Advertisers, with a focus on enabling and supporting targeting elements, such as contextual and behavioral solutions, and creating real-time optimization modules, plus taking advantage of established links to all international online publishers/portals.Responsible for China and Asia operations, as an online marketing professional… Show more Working on behalf of a major int’l performance-based company with head office in Israel, a leader in offering an online platform linking online Publishers with Advertisers, with a focus on enabling and supporting targeting elements, such as contextual and behavioral solutions, and creating real-time optimization modules, plus taking advantage of established links to all international online publishers/portals.Responsible for China and Asia operations, as an online marketing professional in highlighting performance-based solutions for bringing Advertisers to their Consumers and vice-versa in the online medium via effective, result-based, and measurable online campaigns. Implementing int’l multinationals & companies online campaigns in various markets• Consulting with DELL Hong Kong on direct selling their computers to HK online users• Managing INTERCHAN Taiwan online campaign for their Thailand market to reach Thai mobile users• Managing and extending MNC and ZOO mobile online programs from Asia Pacific to Middle Asia and Europe• Directing Genis Group Australia online campaigns in Asia and UKManaging & supervising operations across different locations• Coordinating work of marketing, BD and account teams in Taipei, Shanghai, Guangzhou, Hong Kong, Beijing• Training of staff and motivational courses• Resolving issues at IT support teams in Guangzhou and Israel • Reporting to management in Beijing and IsraelConsulting role on e-commerce/e-marketing practices• Advise Media/Ad agencies/Brand clients on latest online techniques, including campaign effectiveness, available research tools, online community & international e-know-how—since performance-based marketing is still ‘new’ for the China & Asia market Show less

Shanghai City, China

• Oversee e-marketing efforts by sourcing and developing new business opportunities in Asia Pacific; working with different verticals—travel, finance, retail and entertainment• Leading the multi-country projects of eBay, Apple, game and ringtone programs; executing in implementation and integration

Llm, International Trade Law

Bachelor Of Law, International Trade Law