X L. Email & Phone Number

Focus on Quantitative analysis, mainly responsible for brand health tracking, product test, concept test, A/B testing and campaign evaluation etc. Independently design questionnaires according to client's requirements, write analytics reports, follow up the data process and manage the vendors to ensure the project goes on well. Participate in the projects including clinic, consumer satisfaction, consumer journey studies, brand health tracking and so forth. Evaluate the after-sales/product quality consumer satisfaction for a business vehicle brand. Identify the strengths and weaknesses for product performance test and support product launch.

New York

 Design and develop business metrics, create insightful automated dashboards and data visualization to track them and extract useful business insights. Facilitate gathering moderately complex business requirements by defining the business problem. Maintain and assist in the development of moderately complex business solutions, which included data, reporting, business intelligence/analytics. Partner with web/eCommerce and UX teams to own site-side analytics and customer data/segmentation to drive performance via actionable insights. Cross the whole software development lifecycle which provide end-to-end data processing and analyzing platform, using Agile/Scrum methodology. Establish centralized enterprise Data Warehouse, capture and integrate data from multiple data sources. Track and analyze results and key metrics from marketing campaigns to measure marketing effectiveness and optimize marketing strategy.

Hangzhou

 Developed and executed experiential marketing strategies and programs that drive awareness, consideration, lead generation, store traffic, sales and positive brand exposure.  Serve as the primary point of contact to our marketers, analysts and also product managers on any implementation requests, performance tracking requirement and reporting questions. Build digestible reports, dashboards, and visualizations, monitor and understand performance along key KPI, and convey insights that tell an actionable story. Collaborated with advertising sales and marketing teams to understand client business needs to include client meetings to identify advertiser’s needs, utilize research and data to create compelling recommendations and aid in the development of creative execution of marketing campaigns. On site events, focusing on The Computing Conference, supporting PR team for any additional request. Provide enterprise users with full- functioning BI capabilities of Marketing performance, trends and segmentation.

San Jose

 Conduct ad-hoc research using a combination of Digital Analytics and Data Visualization tools. Create and deliver effective dashboards & reports to summarize and present those analyses. Delivery and develop UI/UX application in HTML5, CSS, JavaScript, After Effect, Adobe CC suite Measure and report performance of digital marketing campaigns, and assess against goals (ROI, KPIs, targets). Directed, timely, quality projects in very fast-paced environments for industry leaders, including Avaya, Sap, HP, Cisco, Sears and numerous others.  Managed content and keynote operations to deliver a comprehensive show for the Avaya Global Sales Conference event for 10k attendees. Technology: MS Excel, PPT, UI/UX design, Google Analytics, Web Analysis, Adobe CC suite, Digital Marketing

Master Of Fine Arts - Mfa, Web Design And New Media

Master Of Science - Ms, Marketing And Communications