• Executed all requirements for visual design stages from concept to engineering to final hand-off.• Conceptualized original website design ideas that brought simplicity and user friendliness to complex roadblocks.• Created wireframes, storyboards, user flows, process flows, and site maps to communicate interactivity and design ideas to end users.• Established and promoted design guidelines, best practices, and standards.• Designed, created, and managed production of interactive online content including email templates, social media, promotional artwork, and informative e-books.• Collaborated with the e-commerce and marketing teams to ensure that all designs align with the brand image while also meeting usability and website standards.• Ensured consistency in design and content across all company platforms.• Reviewed product positioning and online marketing content to identify areas for improvement.• Worked with IT department to oversee the smooth implementation of new content.• Provided advice and guidance on design aesthetics for campaigns, projects, and promotional events.

• Created marketing strategies for print, media and digital formats designed to develop brand awareness.• Responsible for managing digital touchpoints for all products and services including individual websites, social networking pages, and mobile apps.• Managed the redesign of the company website and all other website designs undertaken by this company while occupying this role.• Researched market conditions and competitor data to uncover creative solutions.• Developed, managed, and designed communication layouts such as presentations, newsletters, event support materials, research papers, and brochures with accuracy and creativity.• Continually updated knowledge of new technologies to keep the company at the forefront of digital planning and development including online advertising as well as strategy and design for websites, social media, and mobile devices.

• Identified opportunities for new products.• Analyzed how a new product ties in with market needs and consumer preferences.• Established design requirements based on briefs from internal teams and external partners.• Designed and developed creative and responsive WordPress-based websites and landing pages. • Continuously improved front-end innovation and usability qualities.• Identified usability issues in different sections of the website and provided user friendly mock-ups. • Responsible for implementation and management of brand identity design. • Designed brochures, posters, banners, folders, booklets and abstract designs for a wide variety of clients.