• Utilized data analytics to optimize digital content, achieved an average daily click-through of over 10,000 on political news articles across major platforms, enhanced audience engagement.• Leveraged analytical insights to significantly improve video content strategy, resulted in original news videos amassing over 10 million views, attributed to strategic editing and content optimization based on viewer data analysis.• Spearheaded Weibo channel growth through strategic data analysis… Show more • Utilized data analytics to optimize digital content, achieved an average daily click-through of over 10,000 on political news articles across major platforms, enhanced audience engagement.• Leveraged analytical insights to significantly improve video content strategy, resulted in original news videos amassing over 10 million views, attributed to strategic editing and content optimization based on viewer data analysis.• Spearheaded Weibo channel growth through strategic data analysis, aligned content with trends to expand follower base to over 1 million, demonstrated successful social media analytics application.• Collaborated with the live broadcast team to produce a highly influential news program in China, employed analytics for live content optimization and distribution on new media platforms, thereby boosting viewer engagement and acceptance. Show less

• Utilized analytical tools such as Python and Excel to analyze the results of the conducted research, extracting meaningful insights and trends into a comprehensive analytical report highlighting key findings, trends, and actionable recommendations to drive informed decision-making in the organization’s film and television development strategies.• Implemented data-driven approaches, such as Google Analytics, to track and analyze the performance of social media content, and collaborated… Show more • Utilized analytical tools such as Python and Excel to analyze the results of the conducted research, extracting meaningful insights and trends into a comprehensive analytical report highlighting key findings, trends, and actionable recommendations to drive informed decision-making in the organization’s film and television development strategies.• Implemented data-driven approaches, such as Google Analytics, to track and analyze the performance of social media content, and collaborated with department members to curate engaging content, consistently achieving over 1000 hits per article. Show less

· Collaborated within a cross-functional team to conceptualize and design a semi-finished food product, playing a pivotal role in both the ideation and development phases through data-driven insights and analytics.· Spearheaded the creation of promotional materials, including a visually compelling poster and a promotional video, leveraging market research data to ensure alignment with target audience preferences.· Led and executed street marketing campaigns and comprehensive market… Show more · Collaborated within a cross-functional team to conceptualize and design a semi-finished food product, playing a pivotal role in both the ideation and development phases through data-driven insights and analytics.· Spearheaded the creation of promotional materials, including a visually compelling poster and a promotional video, leveraging market research data to ensure alignment with target audience preferences.· Led and executed street marketing campaigns and comprehensive market surveys, utilizing advanced data analysis techniques to extract actionable insights, informing product market positioning and enhancing marketing strategy effectiveness.· Employed sophisticated data analysis on survey results to quantitatively assess the impact of marketing strategies, leading to data-informed adjustments that significantly improved campaign performance.· Directed the product design process, integrating data analytics and market research findings to align the product with current market trends and consumer demands, ensuring the product's competitive edge in a dynamic market environment. Show less