I am a passionate music business professional and USC Marshall STEM MBA graduate (Class of 2022) with a successful track record of China-focused music content management. Born and raised in China and educated in the U.S. for nine years, I have gained in-depth knowledge of two cultures and am able to blend the best of both worlds in my professional approach. I found my own company, Southern Wind Music, in 2023 to bridge the gap between China and the world through intentional and strategic music content management. In my pre-MBA roles, I have built up an impactful professional network which includes music industry professionals from a variety of companies around the world. My experience of working with clients from different functions and cultures has given me the knowledge and tools to understand the nuance in order to achieve and maintain excellence in my niche field. Selected key skillsets include: • digital music strategy • music consumer taste and behavior in China • culture differences between the west and China • music copyright and content management • business planning and decision making • negotiation • sales pitching • client relationship building When I'm not working, you'll probably find me lifting barbells in the gym, plucking my guitar or guqin (a traditional Chinese instrument), or sipping a glass of red wine.