Creative Lead
- Was responsible for strategic creative direction for projects, ensuring that the vision aligned with the Garena product’s objectives and target audience preferences. This involves the creation of concepts, themes and storylines that effectively connect with customers.- Maintained and improved the visual language and brand identity of Garena’s products across all touchpoints. Constructed and maintained identity and consistency across all creative assets and campaigns, while investigating creative ways to improve awareness and loyalty.- Developed and articulated a clear creative vision and strategy that aligned with Garena’s objectives and resonated with its target audience. Conducted market research to understand player preferences, market trends, and the competitive landscape.- Worked with global client in order to collect feedback, deliver project updates, and address any concerns or issues that came in the shortest possible time. - Managed, mentored, and oversaw the creative team (art- and copy-based). Ensured that the established creative vision and quality controls were followed in all creative assets, including online and offline channels. Provided guidance, mentorship, and support to ensure the team produced high-quality work that met deadlines and exceeded expectations. Achieved a success rate of 92–96% in meeting campaign KPIs.- Effectively managed vendor contracts, agreements, and terms of engagement by ensuring clear descriptions, timelines, and expectations.- Supported the personal and professional growth of team members by training, coaching, and promoting opportunities.