Lead Signal, Identity, Attribution Product Team : May/2022 - NowLead Native Solution workforce: Sept./2020 - Apr./2022- TikTok Instant Page (0 ->1, 1-> 10) - Lead Generation Ads (0 -> 1, 1 -> 10)

- Leading an agile team of 5 engineers, working closely with Product Marketing Manager, Product Designer, User Experience Researcher and partnership with multiple XFN organizations such as Instagram Core Ads, Business Integrity, Marketing, QA etc to work on innovative Ads/eCommerceproducts that bring incremental value for user, advertiser and facebook eco-system.- Successfully carried out Poll Ads on Facebook as part of interactivity ad format suite all the way from product conception, alpha test, beta test, public launch. This new format significantly drove both Branding and Direct Response Ads CTR and CVR across different objectives such as Branding Awareness, App Install, Website Conversion. Drove user experience optimization and applied growth tactics to gain more adoption rate from advertisers that further made it as the flagship product of Facebook Interactivity Advertising with several hundred million dollars adsrevenue.

- Functioned as tech lead and key team player of Mobile-First Video Ads work stream. LaunchedMVP of Video Creation Kit, Video Editing Toolkit to empower SMB advertisers to easily createhigh performance video ads for different placements of Facebook eco-system.- Built Video Ads Advertisers’ Experiences pillar from scratch. Implemented comprehensive event logging and funnel logging to understand pain points in Video Ads buying flow. Developed and launched optimizations with stat-sig A/B test results on flow usability and stability which finallydrove multi-million dollars incremental ads spending based on long-term holdout tests.- Co-drove the optimization goal consolidation efforts under Video View objective. Led the Cross- organization engineering team smoothly deprecate out-of-dated Daily Unique Reach, 10-Second Video View optimization goal and developed current two major optimization goals that supportmulti-billion dollar yearly ads spending.- Built realtime large scale, reliable ads reporting integrity products, handling issues such as undercharging, CPA bidding exploit etc. Saved company from PR risks and revenue loss.

Conducting research on ATPG algorithms and DFT with Prof.Duncan M. (Hank) Walker, Ph.D Student Tengteng Zhang.

Working on SCAN Fabric at DFx Team.