Yi Li has graduated from Communication University of China and Queen’s University Belfast MBA.A digital marketing & e-commerce specialist within the Luxury industry with delivering effective campaigns and projects while achieving KPIs with a clear focus on ROI, Affiliates, SEO, Content Writing, Online Visual Merchandising, Email Marketing, Web Analytics, CRM campaign.Having bilingual languages with writing and editing capabilities; fairly good English communication skills.Working in the marketing department. International corporations give me a global view for personal development prospect and communicated with the global colleagues increased my coordinate internal affairs ability in the company.
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Customer Success ExecutiveChanelLondon, Gb -
Senior ConsultantChanel Jul 2023 - PresentLondon Area, United Kingdom -
Customer Relationship Management ConsultantKering Nov 2021 - May 2023London, England, United KingdomTracking the email marketing client retain retention quotas. Analysis client telling includes sales conversation, profile data capture, tasks completion, data collection from "LUCE".Responsible for CRM delivery.Set action plan for monthly revenue performance review. working with Harrods personal shop orders.VIC client & pre-order KPI follow up. Manage distance, export sales, optimizing sales processes. -
Customer Relationship Management ConsultantRichemont Dec 2019 - Nov 2021London, England, United KingdomAssisted project managers on transversal tasks: Social media, SEO, Measurement, CRM to build the marketing strategy and business plans to drive brand development & sales growth. Research & benchmark of customer insights and industry trends to optimize the use of digital touchpoints and visual merchandising strategies to build brand image and raise brand awareness through integrated campaigns.Collate and report back weekly and monthly performance statistics for all digital communications across all channels. Analyse and report on the success of direct/email marketing campaigns.Collaborate with other Richemont Marketing Services Departments (Market Intelligence and Strategic Planning) on dedicated projects. -
Graduate Program TraineeInstitute Of Credit Management Sep 2018 - Aug 2019London, United KingdomAs the coordinator between students and universities. Compiling and distributing financial and statistical training performance. Accumulated experience in internal accounting. Responsible international students offer and visa-related fairs. Training course organizer, work with Birkbeck University, Brunel University. Responsible for updating databases and managing company campaigns on social media. Build up the relationship with potential clients. -
Consultancy InternNorthern Ireland Water Sep 2017 - Aug 2018Belfast, United KingdomDuring the MBA program, as researcher joins the review meetings, analysis SAP and annual financial reports. Assist manager to organize the monthly report and data collection. -
Public Relations SpecialistDell Technologies Jul 2015 - Jun 2017Beijing City, ChinaWorking within a global team with a focus on marketing Dell’s specialist client products; improving sales effectiveness and ROI through marketing enablement and innovation.Responsible for growing Dell’s Digital strategy with over 1400 interactive touch screens into channel partner retail stores, analysing shopping behaviour to deliver key messages, Digital Shop-in-shop site, CRM systems, Social media sites, and Dell.com -
Internal Communication SpecialistEmbraer Feb 2014 - Jan 2015Beijing City, ChinaAssisted with senior manager collocating the government relationships and official affairs.Establish strong relationships with local media outlets, skilled in media interviews. Solid experience with social media including blogs, Facebook, Twitter,and event planning skills.
Y L Education Details
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Financial Economics
Frequently Asked Questions about Y L
What company does Y L work for?
Y L works for Chanel
What is Y L's role at the current company?
Y L's current role is Customer Success Executive.
What schools did Y L attend?
Y L attended Queen's University Belfast, University Of Exeter.
Who are Y L's colleagues?
Y L's colleagues are Giusi Bosco, Leonardo Pereira Vieira, Rúben Dinis, Ali Hadier, Isabelle Santiago, Carla Tavolieri, Nathan Marcelo.
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