Strategic Leadership • Monitoring market trends and competition to guide strategic business decisions. • Aligning marketing strategies with business objectives in collaboration with senior leadership. • Driving innovation and continuous improvement in marketing initiatives. • Coordinating with stakeholders to develop and implement organizational strategies. • Leading marketing operations, ensuring cross-functional alignment.Operational Execution • Developing buyer personas, customer segmentation, and targeted messaging to differentiate products. • Planning and executing go-to-market strategies, product launches, and updates. • Collaborating with sales and digital teams to enhance brand presence across multiple channels. • Creating engaging, SEO-optimized content and marketing collateral that aligns with the brand's value proposition. • Monitoring marketing performance and analyzing metrics for continuous improvement.Relationship Management • Leading and mentoring cross-functional teams, fostering a culture of innovation and growth. • Building and maintaining solid relationships with internal teams, stakeholders, and customers. • Ensuring exceptional client experiences and supporting team initiatives for ongoing development.

• Developed and executed comprehensive media plans aligned with campaign objectives and client needs, resulting in a 200% increase in sales through new channels.• Created strategic go-to-market plans and collaborated with cross-functional teams to ensure successful product launches while aligning with business goals.• Leveraged data-driven insights to optimize content performance, improve conversion metrics, and maximize ROI, using a test-and-learn approach to refine marketing strategies.• Utilized tools like Google Ad Manager, Meta Ads Manager, and Google Analytics to track, measure, and optimize digital content performance.• Conducted thorough market research to create detailed customer personas, which guided marketing strategies and tailored messaging.• Crafted sales funnels outlining the customer journey from awareness to conversion, ensuring smooth transitions and identifying opportunities for improvement.• Produced marketing collateral to support product promotion and customer education, including brochures, case studies, and blog posts.• Provided full-scale photography services for product photoshoots and informal content, such as behind-the-scenes captures, to create diverse visual materials for social media and other marketing channels.• Maintained an active social media and blog presence to promote brand awareness and planned marketing campaigns to ensure maximum product visibility.

• Design and deliver effective training programs in Computer Skills, Soft Skills and Customer Service• Provide in-class orientation and facilitation of the training process and group dynamics • Motivation and post-training support

• Conducted Deep marketing research of potential customer's needs, customer journey maps, pain points, existing competitors, customers portraits and segmentation • Collaborated on product, policy, analytics, customer and UX research to plan and launch a new B2B figital platform• Created and communicated product roadmap with Stakeholders and other product owners• Managed and built alignment and collaboration with multiple teams: Sales, Branding, SEO, Product Development, Design, Video Production, Data Analytics and Legal Department• Tracked KPI’s and metrics; measured product and market effectiveness• Created communication strategy with B2B customers at all points of contact: beginning with landing page and up to conflict-solving by call center manager with all supporting materials• Created value propositioning and loyalty program; calculated unit economy in collaboration with business development department

- Developed 4 GTM (Go-To-Market) strategies and plans based on business goals, positioning, and points of sale. As a result, I have opened another offline shop in the other city and an online shop - Developed and executed seasonal and annual marketing plans- Developed and implemented an SEO strategy, Paid Marketing, Social Media Marketing, and as-sociated metrics so the webpage became 5th in the country for the target audience- Built relationships with brands and third-party suppliers- Conducting the assortment strategy according with last fashion trends and customer demand - Conducted brainstorming to create new features based on the collected data. A new assortment strategy appeared, and more productive collaboration was established between the teams; as a result, the profit increased by 50%- Conducted customer and competitor research and analysis to form a brand strategyManaged a team of more than ten people, including an SEO specialist, content manager, designer, and sales team- Created and provided sales, marketing, and customer support with Product Knowledge resources for the retail team resulting in a 200% turnover increase- Team building, hiring, and managing the team

- Organized and ran intensive educational programs/workshops; as a result, 15 different programs were created, and 240 training sessions were conducted- Consulted on individual merchandising and sales; created and conducted two specialized fashion merchandising workshops- Conducted assessment centers for the marketers - Prepared company sales and marketing teams from different sectors: retail, production, and FMCG

- Conducting marketing research to assess potential clients' current requirements and competitive landscape. - Prepared analytical reports that helped the company to develop and offer customers vocational packages and increase company profit by 15%- Contacted the current clients via correspondence, phone and personal meetings, helping to increase the level of customer satisfaction. - Problem-solving with international clients (Russian, Ukrainian and English).- Management of calendars with bookings controlling optimized nightly rates- Managed maintenance and cleaning teams- Managed complicated cases- I conducted photoshoots of the apartments for website listings and other promotional materials.