Y Watanabe

Y Watanabe Email and Phone Number

Marketing PR Manager @ DJI
Y Watanabe's Location
Tokyo, Tokyo, Japan, Japan
About Y Watanabe

I'e a lot of experience as a specialist more than 15 years in sales & marketing. So I have experience and knowledge. Specifically Mass media & Online advertising and smart phone & SNS. I’ve start up experience at twice and now, I was engaging to launch and product localization. The line of product was solar module, battery (li-ion) and LED At Rensola. My strength is having a start up experience “Smart phone advertising.” I studied industry at that time. I negotiated media partner for new advertising service and sales to client. This is my strength for this position. Even more, I have experience operation of digital promotion. I was consulting and analysis based on reports and tracking data. Recently, I engaged as Marketing Manager. My line of business is “Marketing” “PR” and”Advertising”. As a matter of fact, I’m managing stuff who works domestic and outside Japan. I was running and planning on the basis of evidence. And, I had goals and numerical increase. My experience proves that I have a positive effect on your company. My track records make me a strong candidate for this role. Thank you for taking the time to review my credentials.

Y Watanabe's Current Company Details
DJI

Dji

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Marketing PR Manager
Y Watanabe Work Experience Details
  • Dji
    Marketing Manager
    Dji Nov 2022 - Present
    Shenzhen, Nanshan, Cn
    I'm assigned to enterprise department as Marketing Manager. My main responsibility is to plan and execute of Marketing activity of all for expand and develop brand awareness “DJI Enterprise”. ・Marketing activities are Contents(case study,brochure,soltution guide,etc), Event(exhibition,ceremony,media coferance,etc),Channel Marketing,New product launch, Media Accommodate・PR actitivties, Criate“press release", proof read, for publish, arrange“interview & conference,Accommodate and keep good relationship with media communication.My management function is to keep track KPI, handle agency, related member of all. [Performance of job] Case1 / brand expansion & awareness : media conference + touch & try For brand & product awareness, I’ve plan and execute media conference for media and distributor. Also, Held touch & try for “DJI drone for enterprise”. In addition, I was assigned as moderator of event at that time. Case2 / brand expansion & awareness:signing ceremony Aiming to expand case study of enterprise drone held signing ceremony which DJI and other two associations corporate to move for disaster prevention. As a resolute, 20 media attend and lead next business opportunity.
  • Motorola Mobility (A Lenovo Company)
    Marketing Manager
    Motorola Mobility (A Lenovo Company) Feb 2022 - Nov 2022
    Chicago, Illinois, Us
     I'm assigned to mobile business department as Marketing Manager. My main responsibility is to plan and execute of Marketing activity of all for expand and develop brand awareness mobile device “motorola.” Marketing activities are analysis, data mining, positioning, segmentation, targeting, media planning & event (online), compose annual plan etc. (Ad plan: digital, SNS, influencer’s etc.) PR activities, I've engaged in “press release”, Check “Corporate Identity” for publish, arrange. Accommodate for media communication. Digital ( include SNS), I’ve engaged in to handle and operation by weekly contents. Also, campaign on it. Meantime, I’m planning with influencers for brand awareness.  My management function is to keep track KPI, handle agency, related member of all. also budget for annual.Case1 / Campaign: increse of followser for brand expansion & awareness Use of several SNS channel, review contentes and campagin. also timing on it. As a result, increase SNS followers and engagement has increasing than 15,000 by moth. Case2 / media tie up: won the first place on comparison siteThe method is to review the media plan (listing, retargeting advertisement, tie-up etc.) held T&T event for media. Number of article has posted on web. Planned to direct users to comparison sites. In fact, won the first place on comparison site”kakaku.com". Case3/ event : touch & try with only for media For expland awareness, held "touch & try" only for media as new product launch event. as a resolt, posted airticl over 30 media on web. also, reposted by majer portal.
  • Wargaming
    Marketing And Pr Manager
    Wargaming Feb 2020 - Jan 2022
    Nicosia, Cy
     I'm assigned to APAC Japan Marketing department as Marketing and PR Manger. My main responsibility is to plan and execute of Marketing and PR activity of all for “World of tanks”.  Marketing activity: analysis, data mining, positioning, segmentation, targeting, event planning (online, offline), compose annual plan. Also handle advertising (Ad affiliate, SNS, mobile, video influencer’s, etc.). PR activity: Write “press release”, Check “Corporate Identity” for publish, arrange “interview & press conference, Accommodate for media communication. My management function is to keep tack KPI, creative, agency. also manage spending budget for annual. I’ve engaged to build partner and identifies business opportunities, negotiates, and closes business deals. Find organization’s and partner for our market position and achieve financial growth. Case1 / New User acquisition event: I’ve executed of cosplayer event at online. Appearing of cosplayer with the tank costume. The user voted and support to them. Selected by lottery users were participate in online event. As result, CV increase. Case2 / IP Corroboration: I’ve plan and execute “GIRLS und PANZER” movie 2021 regarding with media & pr activity. Not only limited ad plan but also execute influencers activity for promotion. Especially, Video on YouTube project that took famous voice actor, generate new user acquisition as well as existing users than our estimate. Case3 / New User acquisition influencers: Due to get new user acquisition, work with influencers. Basically, Game play and introduce in the influencer contents. Implemented measures aimed at new acquisition from generate sympathy. Getting more than new acquisition by month.
  • Accessport Inc.
    Marketing Manager
    Accessport Inc. Jul 2017 - Feb 2020
    I'm assigned to entertainment department as Marketing Manager. My main responsibility is ” Marketing” “Advertising” and “Event & PR” then work with two subordinate.My Marketing function is to plan and execute of marketing activity for Game title ( League of Angels 2, Karma, Luster, etc)My Advertising function is to plan and execute of communication plan to get customer acquisition.Also analysis too.( use display ad, affiliate, SNS, mobile, video on the web, convention, event for Game). Off course, leading several ad agency all at once.My PR function was wide range. Write “press release”, Check “Corporate Identity” for publish, Arrange “interview & press conference, Accommodate for media communication. My Event function is from event to exhibition, Planning and execute for event for Online Game by month. Off curse,, have handle exhibition”Tokyo Game Show”. My management function was to keep tack, creative, ad agency, and two subordinate. Of f course manage media spending for annual.I’ve engaged to build partner and identifies business opportunities, negotiates and closes business deals. Find organization’s and partner for our market position and achieve financial growth.[Performance of job] Case1 / PR:I’ve expand reach of media. I’ve review plan and enhance “network”. I’ve figure out the right media channel and focus on which will be adopt for our it. And then 24% increase. Case2 / Communication plan:I’ve achieve cost reduction. I’ve review conventional wisdom about media plan and enhance “ad network” program. I’ve figure out cost effective ad network focus on “media” which will be adopt for target user and then 36% reduce for game contents. Case3 / Communication plan:I’ve achieve increase sales opportunity. I’ve review conventional wisdom about media plan and enhance “affiliate” program and then increase 10% sales.
  • Unerry, Inc.
    Business Development Manager
    Unerry, Inc. Feb 2017 - Jul 2017
    I was assigned to advertising department as Business Development Manager. unerry has been providing a proximity marketing platform which access to largest beacon network. It use for targeting on advertising plan. Because beacon network can gather behavior date on plat form and push to user on appropriate time and place. My main function was to builds key customer relationships, identifies business opportunities, negotiates and closes business deals at advertising industry. Also work with the internal member and other managers to increase sales opportunities and thereby maximize revenue for organization. Find organization’s and partner for our market position and achieve financial growth. Case1 / solve the issue:I’ve solve the client issue which enhance the ad retention by use beacon network. Our client would like to reach and appeal to their target user more effectively. I’ve plan and execute to use big data which based on gathering beacon network. After that, the issue has improved and eight fold sales increase. Case2 / solve the issue:I’ve solve the client issue which need to increase customer acquisition by use beacon network. Our client would like to reach to their use with appropriately time and place. I’ve plan and execute to use big data which based on gathering beacon network. After that, the issue has improved has increase sales.
  • Renesola Ltd.
    General Marketing Manager
    Renesola Ltd. Jan 2016 - Feb 2017
    Stamford, Ct , Us
    I was assigned to Marketing Department as General Marketing Manager
  • Renesola Ltd.
    Marketing Manager & Purchasing
    Renesola Ltd. Oct 2013 - Dec 2015
    Stamford, Ct , Us
    I’m assigned to Marketing Department as Marketing Manager. My primary responsibility is” Marketing” “Advertising” “Event & PR”. I’m engaging in related with communication of all role and then work with three subordinate (1 Japanese/local 2 Chinese/ shanghai). My Marketing function is to analysis, target extraction to building of strategy for expand brand.My Advertising function is to create media plan and implement campaign. Also, I think which media channel is adopt and effective way. In addition, handle internal team and external agency. My Event & PR function is wide range. Planning and execute for “exhibition” solar module, LED, battery product. Also manage agency of agency for booth contractor and creative. Write “press release”, Check “Corporate Identity” for publish, Arrange “interview & press conference. Accommodate for media communication etc. My management function is to keep tack, creative, ad agency, and 3 subordinate. Of Course manage media spending for annual.[Performance of job] Case1 / Expand of brand:For the brand awareness, I composed communication plan which exposure web and special journal centered on it. On the special journal, there posted interview and editorial advertising. On the web, there posted brand banner and editorial advertising. I developed to an effective communication and information of dispatch Case2 / Sales promotion:I make a careful effort to communicate and dispatch with magazine specialize journal. As a result of that, I succeed to compose good relationship with them. In order to expand sales opportunity, I planned to attend exhibition. After that there’s increasing distribution channel in Japan market place.Case3 / Exhibition & PR: I distributed news release to media and corporation of interview with them. Also arrangement press conference positively. After that, to incitement exhibition.
  • Jcb Co., Ltd.
    Marketing Specialist & Business Coordination
    Jcb Co., Ltd. Mar 2013 - Sep 2013
    Jp
    ➢ I was assigned marketing and It business coordination department as specialist. ➢ My primary responsibility was” Marketing Promotion” & “Business coordination”. ➢ My Marketing Promotion function is following. Compose communication plan, Campaign design (web, SNS, etc.) Novelty goods development. ➢ My Business coordination function is following. New costumer development (bank, credit card). Arrangement all department’s concerned. Control of all over the whole schedule until service in. *those of function proceeded with global team.[Performance of job]Case1 / Marketing promotion:In order to recovery of brand awareness, I planed the promotion which expand on the web. Positively, I was proceeding communication plan to dispatch information by using facebook and contribute to increase follower.Case2 / Marketing promotion:For the new customer acquisition, I engaged in campaign support. Specifically following, make a media selection (TV spot, out of home media, magazine, web) and evaluate to post volume on each media.Case3 / business coordination: I engaged in service launch project for Europe (Russia, Czech Republic, UK). I completed to start the service under the different IT environment and adjust the service specification.
  • Beacon Communications
    Senior Account Executive
    Beacon Communications Sep 2012 - Mar 2013
    Tokyo, Jp
     I was assigned to media planning Division as Senior Account Executive.  My main responsibility was “Account management”, “Communication planning” & “PR”. My Communication planning functions were following. Compose the communication plan (TV, magazine, newspaper, web, SNS,etc ), analysis creative, affiliate tracking etc. My main account in charge was Fiat Chrysler Japan, ARMANI, Air France and SAMSUNG.*About” FIAT”, “Alfa Romeo”, I worked with PR agency. My management function was to keep tack, schedule, creative, ad budge, and admin.[Performance of job] Case1:Account management for Communication “FIAT”At that time, the target was to develop female user. So I selected and composed communication plan with following media “ELLE” “ELLE DECOR” “ELLE a table” as matching for target. Because client would like to conjure image of FIAT in female’s life. On the other hands, Utilize of Face book & web. We succeed new customer development and increasing engagement via face book. In addition, TV spot was posted too. Case2:Account management for Communication “Alfa Romeo”For the brand awareness, I selected and composed communication plan with following media “GQ” “VORGE” as matching for target. This plan was work closely tie-up web page & face book. The prospective costumer come to dealer shop via face book “test drive campaign”. So contribute to expand brand awareness.Case3:Account management for Communication “ARMANI”I engaged to support to compose communication plan. For the brand awareness, we planned with following magazine to exposure special journal centered on it. “Marie Claire” “COSMOPORITAN” “GLAMAER” etc.[Track Record] * YenSales(advertising):50 million (target)⇒70 million (actual) / 140%(achievement) 2013Sales(advertising):40 million (target)⇒60 million (actual) / 150%(achievement) 2013
  • Ntt Communications
    Senior Media Sales & Planner
    Ntt Communications Jun 2010 - Aug 2012
    Tokyo, Chiyoda-Ku, Jp
     I was assigned to Service Planning Division as seiner online media planner.  My primary responsibility was “Advertising” and” Business development”.  My Advertising sale function were following. Sells and promote (online video, affiliate program), analysis creative, affiliate tracking, new customer development etc. My Business development function was to start up “smartphone ad network”. This function was included as following. Media partner development, Service design, and new customer development. My main company in charge was “ASCII”, “EA Japan”, ” Sammy”, “Sony Computer Entertainment”, Toei, Shochiku etc.[Performance of job] Case1:advertising & communicationI engaged in selling “online video” & “affiliate program”. I keep developing new media partners and expand service network. As a result of that, this service was successfully-used by client as secondary use of TV commercial on the web and contribute to increase the sales. Case2:Business development (service launch) I took part in the service launch “smart phones ad network”. I was engaged in media partner development, Service design, and new customer development.Case3:advertising & communication I was in charged the communication plan for “appliko”. I composed communication plan with budget which was controlled NTT communication directory. I developed new scheme which was involved in affiliate program. This was most effective and contribute to the company. * appliko is app which suggest application[Track Record] * Yensales(advertising):15 million (target) ⇒13 million (actual) / 90%(achievement) 2010sales(advertising):20 million (target) ⇒27 million (actual) / 137%(achievement) 2011sales(advertising):20 million (target) ⇒9 million (actual) / 48 %( achievement) 2012sales (promotion):130 million (actual) 2012

Frequently Asked Questions about Y Watanabe

What company does Y Watanabe work for?

Y Watanabe works for Dji

What is Y Watanabe's role at the current company?

Y Watanabe's current role is Marketing PR Manager.

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