Ya-Chi (Amy) Chang Email and Phone Number

- Lead a team of 6 people responsible to annual brand communication strategies, monthly campaigns planning, budget optimization, and cross functional cooperation.- Developed and executed communication strategies aligned with commercial objectives.- Spearheaded the development of innovative creative campaigns across ATL/BTL channels, and won major awards such as the 4A Advertising Award, the China Times Golden Finger Award, the Dragon Seal Advertising Award, the Advertising Golden Phrase Award…etc.

- Lead a team of 4 people- Develop and manage strategic partnership to position the company for business expansion.- Build, maintain and develop solid relationships with partners to achieve sustainable business growth for the company.- Collaborate with other internal teams to initiate demand based projects that will eventually scale.

- Planning and executing ATL & BTL branding campaigns to enhance company image.- Extracting insights and actionable information to influence marketing strategy moving forward.- Partner with top brands in Taiwan to achieve traffic, leads, revenue and margins goals for the channel.

- Design, implement, and interpret quantitative and qualitative researches- Develop strategy by discovering consumer insights and segmentation, market research, and competitors observations- Initiate IMC plans and develop annual calendars- Conduct branding workshops to understand brand situation and achieve internal communications・Clients served: Chunghwa Telecom, Heineken, Strongbow, Mitsubishi Motors, Samsung, Ferrero, Johnnie Walker, China Airlines, Laurel, Bridgestone, Pfizer, Fuji, Electrolux, Princess Cruise...

A lately founded startup since 2011, which is a trading company that mainly sales shoes and traveling products via online channels and department stores.・Manage websites, and hold variable marketing campaigns frequently.・CRM (Customer Relationship Management) through newsletters, phone calls, text messages, and social media, sort customers into groups and plan different campaigns respectively.・Establish guidelines for advertising materials. In charge of media planning, and finding target audiences.・Plan and execute marketing programs and events on websites and social media.・Analyze marketing campaign, website traffics, and advertising performance to improve user experiences.・Assist Product Manager with product campaigns, order quantity and price setting.