Ya-Wen Hsu Email and Phone Number

Product- Exoskeleton robot rental and sales / training coursesResponsibility: -Establish positioning, identify target audiences, and develop marketing plans with clear objectives across different channels and segments.-Lead the execution of marketing projects, including website optimization, exhibition planning, award application.Achievement-Introduced and executed Agile product management in the company , optimized product development process and effectively launched new product and contributed to earnings. -Repositioned existing product, increased performance by 40% comparing to last year.-Led media exposure projects (TED talks, TV show), annual exposure rate increased 65%.

Product- International server rental solution / website monitoring APPResponsibility:-Collaborate with source data centers, price products and sell them on Letswin website-Create, maintain, and conduct various analytics report, extract insights for future campaign development, pricing strategies and go-to-market strategies-Lead APP revision project, deliver MRDs and PRDs with prioritized features for RD teamsAchievement: -Optimized Letswin sales website's content and ranking, raised conversion rate and successfully turned losses into profits, Increased 5% department revenue monthly.-Led new product project, VPS, based on market insights, increased 50% earnings.-Led APP revision project, and for the first time the APP had monthly subscription income.