Yaa Safowaa Email & Phone Number

Vienna, VA, US

• Created a Facebook page and social content for potential cardholders to generate attention and traffic to the ONEVIP site, and increase card applications
• Curated, Produced, filmed, and directed content used for paid social through organic content
• Created a social strategy for campaigns and social copywriting.
• Tracked KPIs across channels while creating intentional and actionable insights to improve marketing efficiencies
• Controlled and maintained paid social campaigns running across social media platforms as well as google ads with a monthly budget of 10k
• Tasked with understanding department logistics, budgeting, and operations to assist management with monthly forecasting for paid social

• Collected data and maintained an understanding of the client’s niche, current trends within that niche, and social media metrics, data analysis and platform analytics (Instagram)
• Developed creative & original content including themed campaigns, social media coverage at organizational events, project features & paid campaigns with brand partners
• Implemented social media strategy that articulates short & long-term strategic vision for Instagram and website that aligns with business goals.
• Acted as creative director for major brand paid collaborations between the client and: - Hyundai - Casetify - Home Depot x Behr Paint

Tysons Corner, Virginia, United States

• MARKETING COORDINATOR
• Collected data, maintained an understanding of the brands niche, researched current trends within that niche as well as social media metrics, data analysis and platform analytics on Instagram & Tiktok.
• Provided formal progress across all assigned projects and ensuring completion of social media metrics documentation/reporting.
• Developed, implemented, and tracked marketing programs, such as email, social media, digital campaigns, and events.
• Created content using stock manufacturer images and video while creating engaging text, image, and video content, and created engaging e-blasts for the company mailing list and new potential clients.BUSINESS DEVELOPMENT
• Developed and maintained relationships with potential partners, executives, senior executives and suppliers

Remote

• Experience in Social Media platform management for platforms like Instagram, Facebook, etc.Constant optimization of brand awareness and clientele
• Experience in client management, social media customer service
• Experience in event setup, coordination & direction
• Media Planning
• Tracks content performance and analytics to gain better knowledge of communities and audience.
• Promoted consistent social media content in relation to the client’s niche, including social media copywriting as well as social media auditing

• Supervised Instagram, Tiktok, Facebook, YouTube, website traffic and social media copywriting.
• Managed projects for influencer recruitment & digital content production.
• Filmed Ad based content and youtube content needed for product launches.
• Managed all social media campaign performance metrics including engagement, acquisition & associated sales.
• Developed social media strategy that articulated short & long-term strategic vision for Instagram & Facebook that aligns with business goals.

Fort Belvoir, Virginia

Washington D.C. Metro Area

Norfolk, Virginia Area