Yuri Bryzgalov Email and Phone Number

Responsibilities:- Analytics: marketing channel effectiveness, weakly reporting to the Board, end-to-end marketing reports management and customization;- Docflow: marketing partners contracts negotiation and management, tenders holding, payments control:- Performance marketing channels optimization through agency (Yandex.Direct, Google Adwords, Instagramm, Facebook, VC.com, TikTok): new campaign launch, creatives management, experiments launch:- Financial marketplaces management (Banki.ru, Bankiros.ru etc.): technical integration, campaign optimization, lead quality management:- Affiliate networks management (LeadGid, LeadsSu etc.): technical integration, campaign optimization, lead quality management:- E-mail marketing: e-mail marketing launch, newsletter creation, subscribers list management:- Site management: new features implementation, conversion optimization, functional QA, content management.Achievements:- Monthly number of leads increased 2X, loans issuance — 1.5X;- Site's conversation increased by 30% through ads channel optimization;- 5X growth in leads through marketplaces, 3X through affiliate networks.

Responsibilities:- Marketing Department Management: KPI and goals settle, team management, talent acquisition:- Analytics: ad channel ROI analysis, Google Analytics and Yandex.Metrika setting, RoiStat setting, AmoCRM integration;- Site management: new features implementation, new subsites on Tilda:- Offline events: conference participation, business breakfast organization.

Responsibilities:- Marketing Department Management: 4 stuff members, 8 people more as part of external project teams;- Search, acquisition and education of talents: 3 people became marketing managers (SEA, Direct-marketing and Video Production);- Developing of key marketing metrics management and analysis system (traffic, orders, revenue, CPO, LTV etc.);- Budgeting: quarterly marketing budget, KPIs, docflow management;- Integration of O2O mechanics: omnichannel promo codes and loyalty system, cross-channel marketing, offline magazine publishing and etc.;- Local store promotion: local offline and online marketing, event promotion, indoor advertising and etc.;- Marketing channels launch and optimization: SEA, marketplaces, retargeting, e-mail marketing, push-notifications and etc.;- Omnichannel promo campaign conducting;- Site optimization project management: UX optimization, new features, speed optimization and etc.;- New services integration: Retail Rocket recommendation, Digift present certificates, RoiStat analytics;- Editing of online magazine about Xiaomi: editorial policy conducting, authors management, articles promotion, design optimization and etc.;- Taking part in "1C System" integration: technical description writing, task management;- Cross-department communication improvement (marketing, offline stores, call-center);- Participation in strategic planning;- Reporting to CEO and company owners.Achievements:- Created an effective Marketing Department on a low HR-budget;- Successful conducting of promo-campaigns, based on Nobel Prize winners researches;- Certain channels effectiveness has increased up to 3 times, for example, Yandex.Market.

Responsibilities:- Developing of key marketing metrics management and analysis system: Google Analytics and Yandex.Metrika adjustment, weekly reporting;- SEO: site semantic structure development, Google Webmaster and Yandex.Webmaster management, lnikbuilding, content creation;- SEA: launching of new Google Adwords and Yandex.Direct campaigns, optimisation experiments, bid management;- Marketplace management: Yandex.Market, Sravni, Price.ru, etc., feed management, bid management;- Shop's blog management: editorial policy creation, authors management, articles creation;- Products and market analyses.Achievements:- Traffic and sales increase up to dozens of percent;- New CMS transition.

Responsibilities:- Developing of key marketing metrics management and analysis system: Google Analytics and Yandex.Metrika adjustment, weekly reporting;- Landing Pages Optimisation: new photo session, copywriting, UX optimisation, new CMS transition;- Online Channels launching: Yandex.Direct, Google Adwords, thematic marketplace, MyTarget, Fb Ads and etc.;- Offline Channel launching: flyers, posters, other quests cross-marketing and etc.;- PR activities: promotion with B, C-level celebrities, TV news responses, online media collaboration;- Sales Team education: feedback, calls monitoring, education;- Participation in franchise launch: promotion, potential partners meetings and etc.Achievements:- Sales increase up to 10 times!- PR integration with Channel One (Первый канал).

Robome.ru – russian online-magazine about consumer robotics for professionals. Responsibilities:- Launch of a magazine (editorial policy creation, site developing);- Writing and editing of articles, interviews and reports;- Magazine promotion (SEO, SMM).Achievements:- Magazine became a leading media for professional in consumer robotics.

Activizm.ru is a leading russian e-commerce marketplace for sport products. It is a place, where Customer can satisfy all his needs for sport and adventure. For example, he can buy coupon for a trip and order all necessary equipment. Responsibilities:a) Launch and management of customer acquiring channels: - marketplaces (integration, management, analysis),- media ad systems (banner specification, management, experiments)- affiliate network (integration, publishers network development, management)- thematic web-sites (contract's terms negotiation, management). b) Web analytics:- traffic analysis, - content analysis,- conversion optimization.c) Marketing project management:- new site features (idea, requirements specification, management and analysis),- special promo projects (like: http://activizm.ru/23february/).d) Marketing department coordination and management:- weekly results report for CEO, - meetings coordination, - participation in interviews.Achievements:- Traffic increased 3 digit number in a year- CPO drops 2 digit number

Veloskald.ru, Motosfera.ru and Boarsklad.ru are ones of the the leading Russian online-stores for bicycles, motor scooters and snowboards accordingly. Responsibilities:a) Launch and management of new customer acquiring channels:- contextual ads (ad creation, management, optimization)- marketplaces (integration, management),- media ad (media planning, banner specification, management, experiments).b) Web analytics:- traffic analysis, - content analysis.c) Additional responsibilities:- market researches, - content creation, - represent the company at dealer conferences.Achivments:- Increased ROMI on more than 100% percent for the main channels;- Put decision making on analytical basis;- Created integrated marketing system.

Heverest.ru was a popular russian online-store for sports and adventure products. It was baked by russian investment company Fastlane Ventures, which specializes in creating and developing successful online businesses. It had over 1 mln monthly visitors. But in the end of 2013 it was out of business. Responsibilities:a) Affiliate marketing: - publishers network development, - orders verification,- day-to-day management.b) Marketplaces management:- new services integration, - reputation management, - budget control, - additional promo campaigns. c) Cooperation with external loyalty program Mnogo.ru:- additional promo campaigns, - day-to-day management.Achievements:- 10 increase of selling through Wikimart - Reduces number of fake orders from affiliate marketing to zero

Yandex.Probki is one of the main and most popular services of leading Russian search engine Yandex (NASDAQ:YNDX, over 14 billions mkt cap). It gathers and provide information about situation on the roads in major Russian an Turkey cities: traffic jams, clear roads, car wrecks etc. It has several million people daily audience. Responsibilities:a) Development of special service for radio stations. Today it informs several million people about traffic jams.- concept development,- detailed requirements specification, - development management, - specific content management (road graph).b) Marketing support of the service:- promotion campaigns,- decision making support,- promo site management (http://yaprobki.ru/),- analysis.c) Analysis of back-end data about road situation to improve service accuracy and efficiency, resulted in recommendation for development team.d) Marketing support of Yandex.Probki mobile application:- promo campaigns, - promo site management (http://mobile.yandex.ru/apps/maps/),- features plan development with team.e) Management of community of Yandex.Probki fans. Achivments:- Launched Yandex.Probki for radio stations- Signifinctly improved data accuracy

Gigafone was an innovative advertising service. When user got a call, he saw ad banner on his smartphone screen and received a reward for viewing. Than he can clicked on the banner and visit advertiser's site. It had over 100k monthly users. But didn't flew up in the end and was closed. Responsibilities:- Acquiring new business customers (search, presentation, contract negotiations),- Advertising project management (ad concept, execution, analysis),- Market analysis.Achivments:- Launched very succesfull ad campaign for magazine IVAN