Ya Chu Yang Email and Phone Number

1. Product assortment building and buying selection of RTW for Greater China for own retail, Ecom, franchisee and outlet business.2. Seasonal and China special product briefing to Paris HQ.3. Product merchandising including sales and product performance, retail training, marketing and cross channel communication with internal and external parties. 4. Regular product performance feedback/ market trend/ new opportunity updates to Paris HQ.

1. Buying and Product Briefing-Responsible for buy and product briefing of all category including RTW, shoes and accessorise in both own retail and Ecom channels for men and women for Greater China include TW, HK and Macau.- Work closely with HQ in Paris and other key markets in regard to buying and product briefing for collection assortment structure and occasional capsule collections for own retail or Ecom platform.2. Product Allocation/Transfer and Retail Communication-Product allocation/transfer in between regions and channels based on strategies and special retail requestsin regard to regional differences and Ecom exclusive.-Manage communication/relationship with HQ, stores and different parties in different regions and Ecom platforms to maximise business opportunities in time.3. Product Training-Seasonal product training to own retail and Ecom and regular store visits.4. Sales monitoring and market analysing-Regular sales monitoring and market analysis including consumer insights and activities of competitors onthe markets across channels to ensure potential growth. 6. Ecom Channel Sustainment-Regular communication with Ecom platforms and internal departments to maintain product assortment, stock level, logistic and key launches to ensure performance and meet E-commercial event calendar.-Work closely with platforms and teams to build online awareness (ex: livestream), get customer feedback and better improve purchase experience and sales.5. Exhibition making and training-Involved in 130 years exhibition making and exhibition training for office and store staffs.

1. Buying and Product Briefing for Own Retail, Ecom and Franchisee-Buy for men/women’s collection for own retail, Ecom, and franchisees. Key task includes OTB planning, proto-review, assortment planning, pricing and order placing, logistic tracking. -Product briefing to Amsterdam for upcoming product direction, key trend and consumer insight in different channels and areas.2. Product Marketing and Product Training -Product story planning by deciding seasonal/monthly product stories and key push, liaise with teams. Seasonal product trainings and store visits to study staffs’ understanding of the product knowledge.3. Sales Monitoring and Analysing -Analysing product performance and tracking sell through on a weekly/monthly/quarterly basis.4. Ecom Channel Development -Defining online target customers and liaise with internal departments to develop the right product assortment and right image for the right customers.-Regular communication with TP to maximise E-platform resource to improve conversion and transaction. -Online and offline mechanism development to strengthen the link between physical stores and online store and increase business opportunity.

1. Assisted buyers and the team including buy, competitor analysis and payments. 2. Planned new business strategy and developed consumer insight, product assortment and etc for Trendy Group's potential new brands.

Achievement: online and offline campaigns and activationsCoordinated internal teams to develop big ideas and integrated communication plans for different SKU for L'Oréal Paris in China for online channels such as Tmall and offline campaigns and activations. Daily routine:1. Liaised between client and agency by maintaining regular effective communication with clients and internal departments.2. Supported account management to coordinate and allocated resources.3. Developed new perceptions and ideas about the consumer insights in China fashion and beauty market.4. Conducted competitor analysis daily and monthly.

Achievement: first digital campaign and activations in China for Johnson & Johnson ‘s Coordinated internal teams to develop and launch Johnson & Johnson ‘s first digital campaign in China and to drive new perceptions and ideas about the consumer insights in China pharmaceutical industry.Daily routine:1. Liaised between client and agency by maintaining regular effective communication with clients and internal departments.2. Monitored competitor activities regularly.

1. Participated in project development.
2. Developed new concepts and ideas from View magazines and reports from WGSN and Stylesight to meet clients’ brief.3. Analysed fashion trend and potential of designer brands.
4. Produced inspiration sketches.
5. Discover current fashion concept through textile, clothes and colour analysis.

1. Advised customers on fashion trends, suitable style and color. 2. Changed store display regularly.
3. Assisted in anniversary sale.

1. Assisted and participated in the exhibition.
2. Received guests and helped them with their enquiries. 3. Took the charge of administrative affairs.
4. Organised painting in a systematically way.