Marketing Coordinator
Current• Conducting in-depth market research using surveys and databases to identify trends and opportunities in the B2B interior solutions market.• Analyzing customer needs and competitive landscape to guide strategic decisions and product positioning.• Developing and implementing SEO strategies, including creating optimized blog content and utilizing Google Analytics to track performance.• Managing social media channels, creating and scheduling posts, and using KPIs to measure engagement and adjust strategies.• Leading content creation efforts, including video production, photography, and graphic design, ensuring consistent brand messaging.• Utilizing HubSpot for managing marketing campaigns, tracking leads, and integrating CRM processes to enhance customer engagement.• Collaborating with cross-functional teams to align marketing initiatives with broader business goals, focusing on brand visibility and market penetration.• Executing multi-channel marketing campaigns, continuously refining strategies based on performance data and industry trends.