I work closely with our founder to keep the revenue flowing, all while juggling a bit of everything - sales, marketing, operations, hiring and client servicing.My daily routine includes putting out fires, making sure things run smoothly and solving problems. From big-picture plans to daily to-dos, I’m in the thick of it - delegating work, setting up systems, and mapping out what’s next.I’m an enthusiast for a good brainstorming session on marketing strategies, always looking for creative ways to help businesses grow and succeed. Whether it's through branding, marketing, or advertising solutions, I’m passionate about making sure our clients thrive.I hunt for new business, dive into market research (with competitive analysis that might as well come with a cup of coffee) and focus on building relationships that last longer than my to-do list.If you need something done, I’m your person!!I have ‘getting things done’ muscle!

Working with startups in IT services, healthcare, agriculture, food processing and human resources to help them boost their growth and sales.Key Projects Undertaken:● Rebranded, repriced & repositioned the products, redesigned the distribution strategy and worked as a Channel Partner for a Agro-inputs company. Conducted on field demos for the farmers, rebuilt the distribution network of 27 distributors from the ground-up managed the channel sales along with invoicing and payment collections.● Restructured the marketing and distribution strategy to enter FMCG market for a Family-run Food Business. Transition in distribution strategy has helped them boost their sales from 2 quintals per month to 8 quintals per month, in a year.● Managing B2B sales for an IT company offering SaaS (Software as a Service) product to educational institutes. Managing product demos, proposals, negotiations and upselling and helping in product development.● Arranged demo sessions of their courses in 120 schools and housing societies for a Robotics & STEM Education company. 16 schools signed the MoUs for including the courses in an academic year, in just a period of 4 months.● Responsible for market research for identifying competitors and evaluating their business models for a Korean Genetic Diagnostics startup. Helped them identify potential business partners in India.● Devised a marketing strategy for a Web Development and Digital Marketing company that helped them generate 2X leads in just 3 months. Repackaged and repositioned their offerings focused at customer acquisition in international markets.● Opened up a new market for a HR Consulting company in Pune. Developed new revenue vertical through partnerships with other HR-focused services.

● Responsible for market research for identifying competitors and evaluating their business models for a Korean Genetic Diagnostics startup. Helped them identify potential business partners in India.

 Strategizing B2B business Marketing and Sales of digital services - eCommerce | ERP | Customized Web & Mobile apps | Web Design | Digital Marketing Optimizing existing sales channels and developing new channels Exploring new business opportunities Key Account Management Developing channel partnerships Market expansion and area development

 Planning and execution of B2B and B2C marketing strategy. B2B - Lead generation, Lead nurturing, Account profiling, and Appointment setting. Event Marketing - Sponsor and attend Medical trade shows, Conferences and CMEs Digital Marketing - Manage website, blogs, SEO, SEM, social media, email marketing and mobile marketing Content Marketing - Collate content and write blogs and articles about new features, product updates, customer testimonials and success stories. Relationship Marketing - Build and nurture strong relationship with the customers. Seek continuous customer feedback to gauge the quality of service and customer satisfaction. B2C - Marketing campaigns focused on Patient acquisition, activation and retention. Execute Corporate Health Checkup program Explore partnership opportunities with potential healthcare services/ platforms. PR and Media Management - Establish relationships with the editors, journalists, event managers, bloggers, government, doctor associations and startup communities

 Devise and execute a strategy for brand (Aarogya.com) awareness, visitors/ customer acquisition, engagement, retention and upsell. Building and nurturing Aarogya network of doctors, healthcare providers, health services, medical associations, patient groups, government and non-government organisations, advertisers and outreach partners. Execution of brick-and-click community initiatives like IT4Doctors, Utthaan, Swine Flu Awareness, Smart City Health portal for doctors, patient groups, citizens, in partnership with corporates, governments and advertisers. Management of projects like website design, web application development, revamping of legacy websites and social media management for clients in governance, healthcare, agriculture and social sector. Content management for Aarogya.com, client websites and social media channels. Monetizing the content and web traffic on Aarogya network Field activities - Health Camps, Emergency Medical Service initiative, matrimonial meets for HIV+/Epilepsy, Sensitization on Addiction, IT training to Doctors, Government officials, NGO functionaries. Co-ordination with doctors and patient support groups for online patient queries, consultations and counselings, specifically in cases of HIV/AIDS, Schizophrenia, Epilepsy, Cancer, Depression and Addiction.

 Devised and executed go-to-market strategy for flagship project SMSOne - Local SMS Community Newsletter. Traveled in interiors of Maharashtra and developed a network of 350+ franchisees of SMSOne. Responsible for identifying Local Business Partners, on-boarding, training, capacity building and monitoring. Devised and implemented SMS information service - eduVARTA, for rural college students. Responsible for market research, pricing, developing Proof of Concept (PoC) and patent documentation of the service. Instrumental in introducing citizen centric SMS news channels - mGov, ngoVARTA, mVillage, samajOne, vipVarta and bizVarta. Co-ordination for rural marketing and social entrepreneurship study for researchers from institutes like Oxford University, Stanford University, IIM-A, IIT-B, UNESCO, FICCI, etc. Co-ordination with local, national and international media like Washington Post, Fast Company, TechCrunch, Techgoss, ICT4D, The Entrepreneur, Mint, etc. for researched stories, interviews and news. Speaker on topics like ICT for Education and Rural Development, Youth Empowerment, Social Entrepreneurship. Addressed Corporate delegates, teachers and students of IIM Kolkata, MIT Pune and numerous colleges in rural Maharashtra.

 Instrumental in conducting the initial market research for setting up the business. Conceptualized a product – Educational Information Management System (EIMS) that was successfully implemented across 3 educational institutes. Set-up the development infrastructure and a development team. Responsible for proposals, presentations, negotiations, requirement analysis and documentation. Training the users.