Priyanka Yadav Email & Phone Number

New York, Ny, Us

New York, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

New York, Ny, Us

• Managing & coaching a team of 4 Account Managers & 3 Sales Planners (7 direct reports) covering over 136 advertisers and $30 million in annual revenue.• Planning and implementing client success programs to be used by global Account Managers.• Building processes and structure for account management with a focus on making every account successful.• Monitoring results of team’s projects, providing feedback on results and strategies for further enhancements.• Identifying new opportunities to drive and increase revenue by upsell, cross-sell, incremental offerings• Leveraging best practices in client management to ensure maximum retention and growth.• Acting as the client’s advocate to ensure any account issues are resolved quickly, leveraging resources from across the company as needed• Working with the Sales team to present QBRs onsite with agency teams• Holding weekly 1:1s with the Sales Planners & Account Managers. Providing performance feedback & ensuring personal & professional growth of individual team members • Reporting to SVP, Client Success, providing weekly team & project updates • Hiring, training and on-boarding world class talent and managing performance to ensure career growth. • Developing, maintaining, and enhancing team training materials.

New York, Ny, Us

• Managed 6 direct reports, including Account Managers & Sales Planners, in the East coast • Managed & monetized 110+ campaigns (over $20mm in revenue) including standard display, pre-roll, mobile, Facebook and Native ads. Analyzed and reported on campaign KPIs, including CTR, CPA, ROI, CPL, CPC, SCM, Vizu brand study results, lift, engagement rate, etc.• Primary point of contact for dedicated list of agency accounts, delivering excellent service and relationship management & ensuring utmost client satisfaction • Handled key agency accounts including MEC, Maxus, PHD, Xaxis, MediaCom, MediaVest, Razorfish, Touchpoint and managed all international agency accounts including UK and India.• Held weekly 1:1s with the Sales Planners & Account Managers. Provided performance feedback on to individual team members • Provided team updates to Director, Account Services - Conducting Account Services teams’ performance reviews semi-annually• Interfaced with Director, Account Services to structure and execute new hire training and on-boarding. Screened candidates for open positions in the East coast.• Managed workload of East coast Account Services team members ensuring seamless client service.• Identified & executed new opportunities & processes to work more efficiently both internally/externally • Created and tested new processes and procedures to enhance team productivity, as well as coordinated and facilitated ad hoc training sessions for the team as necessary • Collaborated with Director, Account Services regularly to provide feedback on daily process, contributed to and led departmental meetings • Developed, maintained, and enhanced team training materials for East Coast.

Sales & Marketing for the following 5 New York City hotels:*Dream New York - www.dreamny.com*Dream Downtown - www.dreamdowntown.com*The Time - www.thetimeny.com*Stay - www.stayhotelny.com*Night - www.nighthotelny.com• Managed marketing initiatives for 5 brands of boutique hotels in Manhattan – Dream New York, Dream Downtown, Stay Hotel, Night Hotel & Time Hotel;• Worked closely with our marketing partner, HeBS Digital to develop creative marketing strategies including but is not limited to SEM initiative through PPCs, Google Adwords, Trip Advisor listings and website optimization for SEO rankings;• Implemented creative marketing strategies and programs for various media, including print and internet; • Monitored and analyzed sales data to determine actual product/service and sales process strengths, weaknesses and other related variables;• Identified and developed new techniques to improve brand recognition and customer loyalty;• Gathered and analyzed data on competitors, their prices, sales, and method of marketing and distribution; • Performed periodic reviews and assessments, prepared forecasts of industry marketing and sales trends, seasonal variations, consumer demand/preferences, etc.

• Successfully led and managed the Member Support team of 7 individuals. Managing the daily operations of all member support inquiries and supervising the functions of the 7 team members.• Developed and implemented new Program Gift Rules and End User License Agreement on company website working in close contact with the legal counsel. • Implemented the new and improved Cash Back Program in January 2009 leading to prize fulfillment cost savings of $1.5 million.• Led audit compliance study in relation to customer participation and compliance with program terms, resulting in reduction of prize fulfillment liability by $585,000.00.• Researched new upcoming promotions and conducted feasibility studies to determine profitability.• Organized internal meetings to discuss performance of all promotions and optimization plans.• Reported to the Chief Operating Officer.

• Managed and monetized 84 live campaigns.• Gathered and organized contracts, creative assets and all technical assets required to manage a campaign internally from raw assets to live campaign. • Created weekly reports for clients on campaign’s performance. • Organized internal meetings to discuss performance of all campaigns and optimization plans. • Created all publishers reporting for publisher review and approved all invoices for collection or payout.

New York, Ny, Us

Mba, Finance

B.Com, Banking, Management

High School, Management