Leading the marketing strategy at Session42, where we’re transforming the music industry with innovative AI and tech solutions like HitCraft and DSTRO. Focused on driving growth, enhancing brand visibility, and leveraging technology to empower music creation and distribution.

Moderating live webinars as a tech industry professional for MQLs

Led organic and viral growth efforts to strengthen the monday brand through various initiatives: Founded and led the monday spaces team, product and marketing efforts (monday's user-based marketplace with 20k+ monthly visits); Led user marketing efforts for the product monday Dev; Created and managed the monday Reddit community; Launched and hosted monday's thought leadership podcast 'What's Working'; Hosted monday's annual user conference, Elevate '22

Lecturer at School of Communications; Developer and lecturer of courses 'Digital Content Development', 'Online Journalism' and 'From The Tweet To The Broadcast Story' - all tackle multi-platform digital marketing strategies. Regularly ranked among most outstanding lecturers

Executive and hand to CEO, head of digital and marketing divisions at one of Israel's leading radio stations reaching millions daily; Led 100+ employees; Devised and executed the digital strategy, increasing brand reach by 21.7%, growing organic traffic by 400%+, 300k+ followers and 100m+ listens; Introduced new monetization frameworks generating 1+ million ILS in ARR

Devised social media strategy for three subsidiary brands and remained consultant for Dori TLV, Dori Media and Dori Media Darset

Founded and led Tel Aviv's global digital marketing with a mission of increasing the brand's global presence. Led marketing strategy through content marketing, performance marketing and influencers partnerships. Operated official city and mayor's accounts. Generated growth of 12+ Million annual engaged users and 250k+ followers

Devised curriculum and taught course, touching upon: SEO, acquisition, content marketing, social Media, affiliates, automations and more

Co-founded nationwide magazine (100k copies/issue); Formulated tone and voice, led online and offline versions, marketing and content marketing; Managed 40+ employees

Led social media marketing for current affairs program '5 With Rafi Reshef'; Managing Editor at web and digital program 'Hatzinor'; Content Writer for satire show Matzav Ha'Uma

Co-founded and managed a team of 25; Platform generated over 200k monthly unique users globally

Content and Marketing Manager of online film festival sponsored by the Shari Arison Communication Awareness Center at the IDC Herzliya

Co-founder of digital platform and social media manager for Israel's most popular comedy show; Content developer and writer; News & Homepage Editor at MAKO

Global content website by the Shari Arison's foundation group. Co-developed wire-frame, UX, content and digital marketing strategy. Platform quickly reached tens of thousands of unique daily visits

Co-founded comedy website featuring original videos and UGC. Led team and created some of Israel's first viral videos with millions of views

Managed front page agenda, writer and editor. Drove CTR growth on homepage by over 450%

Upper staff management at HSJ Camp; Managed staff of 15, co-formulated Arts Camp strategy, led radio station's operations

Online platform of Israel's largest radio station; Awarded with Commander's Honors for most innovative digital project