Every brand book and every organizational vision indicates innovation as a leading value. So how does one actually develop innovativeness in employees?How do you rouse the workers to do and think differently?How can we maintain the spark and the engagement of our staff?How do we keep them connected to the organization?To the heart of the organization? to its vision?Specially in these times of working remotely.The objective of your advertising, sales promotion, and administrative staffs is one and the same – motivation to activate the Call to Action.And that's exactly what happens in my workshops and lectures!How does it happen?Just like in the advertising world – you build a visual campaign, connect an image to text, and it instantly arouses emotions that are the energy for our action!In workshops/lectures – the creative and innovative combination of research, art, myth-busting, and breaking through boundaries forms a strong bond between the participants and the creative, innovative action. The ability to envision a process, objective, goal, or dream, and to translate it into an image, lets you in on an extraordinary tool and an experience that rouses and spurs you into action.In the workshops the participants create a collage – a picture of the future that will allow them to fulfill and achieve the results.I reached the world of workshops and lectures after 20 years as a graphic designer in the realm of sales promotion, business events, festivals, and exhibits. In all the projects I participated in, it was necessary to connect a visual to a text, one that would arouse the urge to act and create the motivation for action.Among the companies I've worked with over the years: UPS, Amdocs, Google, Paypal, Microsoft, Strauss, Celcom, Coca Cola, Swiss Embassy, the municipality of Jerusalem, the municipality of Tel Aviv, the Maccabiya, Clalit Health Services, the European Union, Siemens, and more.As a graphic designer who worked with dozens of brand books, in which the word 'innovation' always appears, it's clear to me that the development of creativity and the ability to expand the boundaries of thought (think outside the box) are the key to true innovation! That's where I aim to bring the participants in the workshops and lectures.Feel free to ask any questions Message me here on LinkedInCall: ☎ +972-52-6113608Email: ✉ yael@yaeldrori.com