Developing and executing marketing strategies to achieve brand health and business targets, with a proven track record of meeting objectives.Crafting compelling narratives that set our brand apart and cultivated customer advocacy.Designing and implementing annual integrated marketing plans to maximize brand reach.Developing a strategic vision for the product and solutions roadmap, at Big Box centres, ensuring alignment with business goals.Possessing an expert understanding of the category, competition, and trends, enabling anticipation of design and product trends to stay ahead of the competitionDemonstrating strong cross-functional leadership skills to drive consensus and business growth in a demanding business unit.Oversee successful product launches and related support materials, including pricing strategies and business casesLeading, mentoring, and developing high-performing marketing teams, and established cross-functional teams to drive consensus and business growth.Drive sustainability initiatives with a primary focus on the U.S. and create training resources for the sales team.

Steered a dynamic client portfolio to a remarkable first-year achievement, culminating in an annual revenue of $315,000. This was achieved through a proactive approach that integrated lead generation, cost-effective paid advertising, and strategic social media utilization.Analyzed each client's unique needs, objectives, and target audience to craft tailored and effective strategic marketing plans.Conducted thorough market research and competitor analysis to identify growth opportunities and potential threats.

Implemented a comprehensive marketing strategy aimed at nurturing brand growth, enhancing online visibility, and achieving remarkable successes in events, all of which were underpinned by data-driven insights and innovative approaches.Crafted and launched a holistic brand awareness vision and marketing strategy for the Canadian branch, thereby laying a robust foundation for our marketing activities.Spearheaded initiatives to significantly enhance our online presence, resulting in noteworthy increases in social media engagementDevised and impeccably executed a comprehensive public relations plan to orchestrate our signature event, "Famous Jerusalem Market Visits Toronto."This outstanding endeavor exceeded expectations by not only selling out but also doubling ticket sales, concurrently elevating online donations by an impressive 62%. Notably, these remarkable achievements culminated in our campaign being honored with the prestigious Achieving Communication Excellence award from CPRS.

Managed customer relation programs with a focus on returning customers, utilizing email communications and digital marketing strategies, resulting in a notable 20% increase in appointment bookings.Successfully created and executed an online marketing plan for three distinct company brands: USA Clean Master, Flood Damage Pro, and Dustless Duct, showcasing adaptability in tailoring strategies to diverse brand identities.Skillfully oversaw a B2B lead generation campaign, harnessing the potential of LinkedIn and other social media platforms, resulting in a substantial 15% increase in new leads, including the acquisition of major contracts with big-box retailers and government agencies.Demonstrated expertise in fostering customer loyalty, engaging multiple brand identities, and excelling in B2B lead generation through data-driven strategies and innovative marketing approaches.

Successfully created and delivered the online communication plan strategy for the CIBC Run for the Cure, achieving a remarkable 15% reduction in unsubscribe rates and an impressive 92% online event registration rate.Demonstrated effective planning and execution skills by overseeing the bilingual marketing materials required for all 68 "Run" sites across the nation, ensuring cohesive branding and messaging.Oversee all general marketing activities, including managing external vendors, corporate sponsorships, translation services, and compliance with brand guidelines, fostering consistent brand representation.Took charge of leading the concept and execution of the event campaign in collaboration with an advertising agency.